Analysis on the competitiveness of new energy vehicles with more than 300000 in half a year

Car home 2021-08-05 00:15:50 阅读数:518

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analysis competitiveness new energy vehicles

[ Car home   New energy ]  In the traditional sense , People are used to 30 Models above 10000 yuan are called “ Luxury cars ”, Strong brand premium 、 Luxury design materials are their labels . But enter 2021 After year , about “ luxury ” The definition of seems to be changing , Chip computing power 、 Autopilot 、 Intelligent cockpit is becoming more and more important , meanwhile 30 The new energy market of more than 10000 yuan is also firmly grasped by Chinese brands . that , What should consumers pay attention to when choosing a car today ? Are the forward-looking products launched by new forces reliable ?

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As a series of topics , We go up from four price dimensions Analyze the competitiveness of key new energy vehicles listed in the first half of the year , It has been completed before 10 Ten thousand yuan of the following 10-20 Ten thousand yuan 20-30 Ten thousand yuan These three price ranges . As the end of the series , This paper aims at 30 The price range of more than 10000 yuan , Here is “ Luxury car ” A crowded market , At the same time, some forward-looking products also represent the development trend of new energy vehicles . that , Next, let's take a look at what's outstanding about the model at this price .


The sales data involved in this paper are all from the sales data of the passenger Union , Attention and competition pattern are generated by massive big data of auto home , Among them, the degree of attention is the degree of attention to the car series in the car home station , And the model competition pattern , Mainly according to the positive trend of consumers 、 It is formed by reverse comparing the ranking of times .


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ET7 As the fourth mass production model of Weilai automobile , It is also a new flagship product , It is not only the carrier of Weilai's latest cutting-edge technology , At the same time, it also inherits the advantages of the brand in the field of power exchange for many years . however Wei to ET7( Parameters | inquiry ) We need to wait until next year (2022 year ) Delivery only started in the first quarter , And equipped with 150kWh The battery version has to wait until 2022 It will not be delivered to users until the fourth quarter of 2013 , It can be said that it has satisfied the appetite of consumers .

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Wei to ET7 The biggest highlight is equipped with many forward-looking intelligent hardware configurations , With up to... Including lidar 33 A sensor , Matched by four from NVIDIA Of Orin chip , The total power is as high as 1016 TOPS, It can realize higher-order automatic driving ability . besides , Wei to ET7 It will also carry 150kWh Battery pack ,NEDC The range under working conditions can reach 1000 Kilometers, etc .

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however , Judging from the competition pattern in the first half of the year , At present, the models on sale do not have Wei Lai ET7 Our direct competitor . let me put it another way , Wei to ET7 excessively “ leading ” Hardware configuration , At present, it is more forward-looking , It can't reach the level of mass production , And its competitors also stay in PPT Upper “ futures ”. however , Wei to ET7 A definite delivery date has been given (2022 First quarter of 2009 ), If you like this product very much , You can make a reservation on the official website of Weilai , After all, the reservation money can be returned in full .

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Like Tesla , Weilai also pays attention to the layout of charging facilities . Display according to data , By 6 month 30 Japan , The total number of Weilai replacement power stations has exceeded 300 seat 、 The total number of overcharge stations exceeded 200 seat 、 Destination charging station 377 seat 、 Access to a third-party charging point 38 Wan Gen , And it can also provide one click power on service covering the whole country . In particular, Weilai's forward-looking layout in the field of power exchange , Further enhance user stickiness , Lay the foundation for subsequent Weilai car owners to replace products of the same brand .

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It is worth mentioning that , Weilai is also a Chinese car enterprise “ Brand up ” One of the most representative new forces . According to the terminal retail data of China automobile Center ,2021 year 1-6 month , At the average transaction price 25 The sales volume of more than 10000 brands ranks in the top , Wei Lai enters the top ten , With 43.04 The average transaction price of 10000 yuan exceeds BMW 、 audi 、 lexus , Chasing Mercedes . without doubt , Weilai's high-end brand image building is successful , On the one hand, it enhances the premium ability of products , At the same time, it also improves users' purchase confidence .

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Models to summarize :

Distance Wei Lai ET7 There is still more than half a year to deliver , Even from this time node , The intelligent hardware configuration of this model is still very forward-looking , If the car can be delivered to the user on time , So it's still very competitive , And it is also very recommended to buy . besides , Weilai also has exclusive power exchange service and battery baas programme , This will also greatly improve Wei Lai ET7 Market competitiveness of . Do you have a heart attack ?

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As mentioned earlier, Wei Lai ET7 Of “ futures ” Competing products , Be wise L7 Is one of them , This model is also equipped with many intelligent hardware configurations , Not inferior to Weilai in product strength ET7, However, due to the lack of publicity in the later stage , This leads to low user attention .

As a brand new , Zhiji is this year 1 in , It is made by SAIC 、 The high-end automobile brand jointly launched by Alibaba and the three giants in Pudong New Area , Its first mass production model ―― Be wise L7 Accept global reservations during the Shanghai Auto Show , The pre-sale price is 40.88 Ten thousand yuan , Plan in 2022 Delivered to users in the first half of the year .

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Be wise L7 The biggest highlight also lies in the intelligent hardware configuration , The car is equipped by NVIDIA Xavier (30-60 TOPS)、12 A high-precision camera 、5 Millimeter wave radar 、12 A fusion sensing solution composed of ultrasonic radars , It can realize the whole scene 、 Over the horizon full road condition perception ; meanwhile , Be wise L7 Also support NVIDIA Orin X(500-1000+TOPS) and 3 A lidar upgrade capability . Besides , Be wise L7 It will also become the world's first assembly 11 KW high-power wireless charging models, etc , These configurations are also very forward-looking .

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It can be seen that , Be wise L7 The product power of is still very much worth looking forward to . But it's pre-sale at the Shanghai auto show 、 After the attention reaches its peak , Since then, the volume of this model seems to have disappeared , This can not help but make consumers question , Whether it can be successfully mass produced ? in fact , This phenomenon is also a problem encountered by many new power brands , If you don't interact with users in time 、 Communicate the latest product progress , It's easy to be forgotten by consumers , It will also affect buying confidence .

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besides , Zhiji car and R The positioning of the car also overlaps in part . According to the official introduction , These two brands carry the important task of SAIC's brand upward , And said that the two brands will be in the product 、 Give full play to synergy in technology and other aspects , Rational allocation of resources . But for consumers , The positioning of the two brands is too vague , It's easy to confuse , It also has adverse factors for the development of the brand .

Models to summarize :

Be wise L7 It can be said to be a “ High low ” The models , Both hardware configuration and modeling design are very forward-looking , However, because the later publicity and marketing are not in place , So the market attention is not ideal . If we only look at the pricing and product power of this model , Be wise L7 It's really a product worth buying , But the most important thing is whether it can be produced smoothly , Let's see .

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