[ Car home ] According to the big data statistics of Auto Home , In our country 2021 In the second quarter of, a total of new energy passenger vehicle lines were on sale 330 individual , Compared with the previous quarter, the new 47 individual . among ,2021 The total number of newly listed products and included in the consumption quality index in the second quarter of 2014 is as follows 26 A car line , Mainly pure electric , The types of models cover micro and small vehicles 、 Compact car 、 Medium and large cars 、 Large cars and SUV. The consumer quality index in this quarter fluctuated slightly compared with the previous quarter , Steady and sound development . below , Let's take a look at 2021 year Q2 Detailed interpretation of consumption quality index of new energy vehicles , The statistical cycle of consumption quality index of new energy vehicles in this period is 2021 year 4 month 1 Japan -6 month 30 Japan .
■ BEV The consumption quality of passenger cars has developed steadily
In the field of pure electric passenger vehicles ,2021Q2 The consumption quality index of different models is compared with 2021Q1 Slightly lower .2021 The overall consumption quality index of micro pure electric vehicles decreased month on month in the second quarter 3.9%, among , Performance design reduces 8.1%, The safety index is reduced 4.3%, The cost performance has improved 3.9%.
Little ants and Zero run T03 The launch of new car series mainly affects 2021Q2 Reduction of performance design index . Compare with 2020 The first 2 quarter ,2021 Year on year increase in the second quarter 7.5%, and 2021 The annual new round of new energy vehicles going to the countryside , It will boost the sales of new energy vehicles in rural areas .
Compact and above models have always been the main models in China's car purchase market , There are many new cars on the market this quarter , The competition is very fierce , The overall consumption quality is relatively stable . The overall consumption quality index of compact and above models in this quarter is 87.2, a 2020Q4 Of 88.6 Slightly down , The main reason is that the average energy consumption of vehicles on sale in this quarter is slightly higher than that in the previous quarter, and the hedging rate is slightly lower , This leads to the decline of cost performance index . Compare with 2021Q1, The intelligent degree of some models is improved and the acceleration time is shortened , The performance design index is improved .
High end new energy vehicles 、 The trend of large-scale is obvious , With the investment of new technology ,SUV The intelligent degree of the model has been improved .2021Q2 Selling pure electric SUV in , In terms of sensory quality index , Consumers' requirements for appearance and interior decoration are all improved , Resulting in a decrease in sensory quality indicators . meanwhile , With the large investment of new models , Pure electric SUV The hedging rate has decreased , As a result, the cost performance is reduced .
■ PHEV The overall consumption quality of passenger cars has developed well
stay PHEV In the field of passenger cars ,2021Q2 The consumption quality index of different models is basically the same , among SUV The overall consumption quality index of the models increased slightly . This quarter, the compact Roewe ei6 MAX And Dihao GL New energy new car series , Overall consumption quality and 2021Q1 Almost the same , a 2020Q2 Year-on-year growth 85.9%.
China's medium-sized vehicles and above PHEV The market product quality level is high , Medium sized vehicles and above in this quarter PHEV New BMW 、 Volvo, etc 3 Car series , The overall security has been improved . The overall consumption quality index is 2020Q2 Year-on-year growth 46.8%.
Plug in hybrid SUV It meets the requirements of consumers for space and mileage , Become the first choice of many consumers . Thanks to the huge market potential ,SUV The level of consumption quality showed a steady and slight growth . Listed this quarter SUV The car system makes safety 、 performance design 、 The cost performance has been improved , The overall consumption quality index is 90.8, rose 16.7%.
■ Comparative analysis of consumption quality of different models
Through horizontal comparison 2021Q2 Consumption quality indicators of different models at all levels of the sales line , Analyze the comparison of consumption quality in different model markets . In pure electric vehicles , Compact and above models have the highest consumer quality index . The specific term , GAC 、 baic 、 saic 、 BYD 、 Geometry and other enterprises have launched a large number of compact and above models , Fierce market competition , Continuously promote the quality of products .
From the perspective of secondary indicators , Sensory quality of compact and above models 、 The safety and performance design indexes are higher than those of micro and small SUV models . The advantages of compact and above models in charging time and space performance make their overall consumption quality index reach 99.8, Continue to surpass SUV And micro and small models become 2021Q2 The model with the highest consumer quality index .
In plug-in electric vehicles ,SUV The consumption quality index of the model is the highest . among , Compact type PHEV It has certain advantages in charging time and energy consumption , But the safety configuration of the whole car system 、 comfort 、 Intelligent level 、 Acceleration time, etc. still need to be improved , And the number of compact car series is small , The user can choose a small range ; Medium sized vehicles and above PHEV The market is mainly BMW 、 Volvo 、 Volkswagen and other brands occupy , Overall braking distance 、 Handling is high , And a high degree of intelligence , The future can be guaranteed in 、 Product upgrading in terms of hedging rate ;SUV Overall sensory quality 、 The safety performance and cost performance index are higher than other models , but SUV The energy consumption needs to be improved .
With the cross-border entry of different fields into the new energy vehicle market , The degree of marketization of new energy vehicles will be higher and higher , More models , More fierce market competition . meanwhile , With the strong support of national policies for the development of new energy vehicles , The infrastructure for charging and changing electricity has been gradually improved , The new energy sales model is constantly innovating and developing , Consumers' acceptance of new energy vehicle products has also gradually increased , The sensory quality of new cars in the future 、 Security 、 Performance design and cost performance will be further improved , Bring better travel products and services to consumers .（ writing / One hundred people of electric cars in China will He Huijuan ）
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