Enhance brand recognition story behind Xiaopeng P5 design

Car home 2021-08-06 00:34:14 阅读数:433

本文一共[544]字,预计阅读时长:1分钟~
enhance brand recognition story xiaopeng

[ Car home Design decoding ]  2021 China in 2000 , Electric cars have been seen everywhere in China . The power performance of ordinary electric vehicles has reached or even exceeded the level of fuel vehicles in the past . The surplus power performance of electric vehicles makes people no longer tangle in power configuration when buying a car , But more focus on Design 、 Technology configuration, etc . Design gives people the first impression as a new car , It's a key part of getting orders . The new forces of car making spawned by the wave of electric vehicles know this well , Make every effort to improve the design of the vehicle .7 month 17 Japan , Xiao peng car P5( Parameters | inquiry ) Officially open presale . As one of the new forces of domestic car making “ The old gun ”, Xiaopeng car gives P5 New design style , Past P7 and G3 The difference is obvious . This is actually Xiao Peng's thinking has changed , Or the taste of the market has changed ? To solve this mystery , We came to Xiaopeng Design Center , Uncover the secret for everyone, Xiao Peng P5 Inside design .

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■ Interpretation of appearance design

● Inheritance and innovation of the front face

  Xiao peng P5 In the design concept, the inheritance is X ROBOT FACE Family front face design , Therefore, we can see the iconic design of through headlamp unit on its front . This design was first applied in P7 On the model , In addition to the functions of daytime running lamp and turn signal lamp , This light band can also realize some simple lamp language interaction , Make the car more fun .

 Xiao peng car Xiao peng car P5 2021 paragraph 550P

 Xiao peng car Xiao peng car P5 2021 paragraph 550P

 Xiao peng car Xiao peng car P5 2021 paragraph 550P

 Xiao peng car Xiao peng car P5 2021 paragraph 550P

 Xiao peng car Xiao peng car P5 2021 paragraph 550P

 Xiao peng car Xiao peng car P5 2021 paragraph 550P

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 Xiao peng car Xiao peng car P5 2021 paragraph 550P

● Although safflower is good , But the green leaves support

Xiao peng P5 The front and sides of the are designed with rounded curved surfaces to present the beauty of the design , Instead of using the popular high sharp lines to outline . This design style is in P7 Started using , It presents an elegant beauty .

 Xiao peng car Xiao peng car P5 2021 paragraph 550P

 Xiao peng car Xiao peng car P5 2021 paragraph 550P

 Xiao peng car Xiao peng car P5 2021 paragraph 550P

P5 This full body surface design , To highlight the sharpness of the headlights . This contrast design technique can catch the attention of consumers all at once , It's unforgettable . The so-called safflower is good , But the green leaves support , The same is true .

 Xiao peng car Xiao peng car P5 2021 paragraph 550P

Like a shy greasy middle-aged uncle driving Nissan GTR The feeling of a sports car carrying a wife and children from work and school , Tonality is wrong . The design value of rounded surface is well matched with P5 The positioning for young families fits , Therefore, the current design scheme is adopted for mass production vehicles .

 Xiao peng car Xiao peng car P5 2021 paragraph 550P

Therefore, the designer added a triangular light plate at the position of headlights and taillights , Make the headlights and taillights look “X” word , This design improves the brand visual recognition of the model all at once .

● Drag coefficient ratio P7 A lower

The concealed door handle used to be only available in high-end models , In the last two years, it has begun to blossom everywhere , Many more than 100000 models will be equipped with . The biggest advantage of this configuration is that it can reduce the wind drag coefficient , So as to reduce the energy consumption when the vehicle is running .P5 The drag coefficient of is 0.223Cd, Than P7 Of 0.236Cd A lower .

 Xiao peng car Xiao peng car P5 2021 paragraph 550P

 Xiao peng car Xiao peng car P5 2021 paragraph 550P

The duck tail shape is matched with a vertical rear . This vertical rear design can adjust the airflow at the rear of the car , Reduce differential pressure resistance , So as to reduce the wind resistance coefficient . Similar designs can be seen on many models at present .

● Make your side look longer

As a compact car , The relatively short body is Xiaopeng P5 Physical properties of . The designer wants Xiaopeng P5 The side looks more slender , The upper part of the side of the car body is painted in the same color as the car body , Cooperate with the chrome trim strip running through the middle of the body to enhance the visual slender feeling .

 Xiao peng car Xiao peng car P5 2021 paragraph 550P

 Xiao peng car Xiao peng car P5 2021 paragraph 550P

Xiao peng P5 The side of the does not use the popular high sharp lines to outline the waist line , Instead, use surfaces and shadows to show a sense of power . meanwhile , The outline line of the black trim panel at the side skirt , Further embellish the fashion sense and sports atmosphere of the vehicle's exterior modeling .

● The through tail lamp also has “X” Glyph elements

Xiao peng P5 The through tail lamp design is adopted , Like the headlights , The designer added a luminous plate inside the tail lamp cavity , When the tail light is on, it shows “X” Glyph design elements , Greatly improve the visual recognition of the tail lamp .

 Xiao peng car Xiao peng car P5 2021 paragraph 550P

● Bright pink is the main color

Xiao peng P5 Bright pink blue is used as the main color . Similar to pink blue, pink green can be selected . Yes, of course , In order to meet the aesthetic needs of most consumers , Broaden the audience , Xiao peng P5 And the traditional black 、 white 、 ash 、 Red is available in four colors .

 Xiao peng car Xiao peng car P5 2021 paragraph 550P

 Xiao peng car Xiao peng car P5 2021 paragraph 550P

 Xiao peng car Xiao peng car P5 2021 paragraph 550P

Designer's understanding of color and its lightness 、 The selection of design parameters such as saturation is very careful , In order to avoid overselling . Over selling cute paint color will obviously conflict with Xiaopeng's brand tone of paying attention to intelligence and Technology , Pink is a bad example .

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