Car market takes the lead │ new energy car purchase intention warms up in July

Car home 2021-08-09 15:23:43 阅读数:231

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car market takes lead new

[ Car home industry ]2021 year 7 month , The heat of new energy vehicle market is rising , The intention increased month on month 8.2%. See together 7 Interpretation of the monthly car market .

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1、 Overall trend : The popularity of new energy vehicle users is rising , The heat of pure electric models has picked up

First , Let's take a look at the overall trend of new energy vehicles .2021 year 7 month , The number of new energy vehicle users' intention to purchase vehicles increased month on month 8.2%, Compared with last month, the month on month growth rate decreased 9.6%, The market heat continues to rise , But the increase has narrowed .

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This year, 7 month , Among new energy vehicles, the intention of pure electric vehicle users to purchase vehicles accounts for 71.5%, Slightly higher than last month 1.8%, The proportion of car purchase intention hit the bottom and rebounded ; The proportion of intention to purchase plug-in hybrid vehicles is 25.9%, It fell slightly compared with last month 2.3%, The proportion of intention to buy a car began to decline after rising continuously ; The proportion of users' intention of added program models is only 2.5%. On the whole , The proportion of user intention of plug-in hybrid models has ushered in continuous expansion .

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2、 Trend by model level : Car users and SUV The proportion of intention remains stable

7 month , Cars in new energy vehicles 、SUV、MPV The proportion of users' intention to buy a car is 62.2%、37.0%、0.8%. Car users and SUV The proportion of user intention remained stable compared with last month .MPV Proportion of user intention 7 The month on month ratio remained stable , The proportion of intention is still low .

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3、 Subregional trends : Non restricted cities dominate the market , In the east 、 Users in developed areas in the south are more active

This year, 7 month , Users' intention to buy a car accounts for the highest proportion 5 Four provinces include Guangdong 、 Zhejiang 、 jiangsu 、 Beijing 、 Henan , Guangdong 15.5% The proportion of intention to stand alone , Far away from other provinces . The user's intention to buy a car TOP 10 The intended share of provinces has reached 70.2%, Lower than last month 0.2%, The regional concentration of the market has decreased . There are... In all provinces 13 The proportion of user intention in provinces has increased , and 7 The intention proportion of provinces has declined , among , sichuan 、 Shandong 、 Compared with last month, the proportion of user intention in Chongqing increased respectively 0.3%、0.3%、0.2%, It is the one with the highest increase in intention 3 provinces ; Beijing 、 Shanghai 、 The proportion of users' intention in Tianjin decreased respectively 0.8%、0.6%、0.2%, For the most declining 3 provinces .

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Understand the distribution of provinces with users' intention to purchase cars , Let's take a look at the urban pattern . This year, 7 month , The intention of users in non restricted cities accounts for 67.0%, Still the main force in the market . Users' intention to buy a car accounts for the highest proportion 5 Three cities, including Beijing 、 Shanghai 、 Shenzhen 、 Guangzhou 、 Hangzhou , Beijing to 6.8% The proportion of intention ranked first .

TOP10 The cumulative proportion of urban users' intention is 42.5%, Lower than last month 1.5%, The concentration of market cities has decreased . There are... In all cities 29 The proportion of users' intention has increased in cities , and 21 The intended proportion of cities has declined , among , Changsha 、 Chongqing 、 Compared with last month, the proportion of users' intention in Chengdu increased 0.3%、0.2%、0.2%, It is the one with the highest growth in user intention 3 Cities ; Beijing 、 Shanghai 、 The proportion of users' intention in Shenzhen decreased respectively 0.8%、0.6%、0.5%, For the most declining 3 Cities .

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4、 Sub price area trend : The car purchase heat in the low-cost area has cooled down , The car purchase heat in the middle and high price area is heating up

Price is one of the most important considerations when users buy a car , So what is the user's intention to models at different prices , Let's get to know ! This year, 7 month ,12 The proportion of car purchase intention of users in the price area below 10000 yuan is 41.0%, Lower than last month 1.0%;12-20 The proportion of car purchase intention of users in 10000 price zone is up to 26.6%, Compared with last month's rise 0.3%%;20-30 The proportion of users' intention in 10000 price zone is 16.8%, It remained stable compared with last month ;30-50 The proportion of users' intention in 10000 price zone is 8.2%, More than last month 1.2%;50 The proportion of users' intention in the price area above 10000 yuan is 7.4%, Down from last month 0.5%.

By analyzing the recent 12 Months of user intention data discovery ,2020 year 08 Month to year 7 month ,12 The proportion of user intention in the price area below 10000 yuan increased 11.6%, The low price market is heating up ;12-20 The proportion of users' intention in the 10000 price zone decreased 0.1%, The market heat has declined ;20 The proportion of user intention in the price area of more than 10000 yuan , fall 11.4%, among ,20-30 The market heat in Wanjia district has declined significantly , near 12 The proportion of clues fell in the last month 11.9%.

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5、 Trend of sub manufacturers : The pattern of head manufacturers is stable , Chinese brands still dominate

In the increasingly fierce market competition , The competition among car companies for users is also becoming more and more intense . throughout 7 On the market ,TOP 10 The proportion of manufacturers' and users' intention to purchase cars has reached 67.8%, Compared with last month, the sales volume decreased 1.4%, Market concentration has decreased . Of the ten manufacturers , Yes 4 The proportion of user intention of manufacturers increased , The manufacturer with the largest increase in share is Xiaopeng automobile , With 1.4% The rise was led by the increase in TOP 10 manufacturer ; The biggest decline was in Great Wall Motors , The decline rate is 1.3%. Chinese brand manufacturers have BYD 、 SAIC GM Wuling 、 Great Wall motor 、 Changan automobile 、 FAW red flag 、 Xiaopeng automobile ranks among TOP 10 The list . BYD 、 SAIC GM Wuling is still the two most favored manufacturers , The proportion of user intention is 24.1%、9.0%, The top position in the market is stable .

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6、 User intention preference : The goddess loves cars more , Male Gods love carts more

Users with different characteristics , There are some differences in their automobile consumption preferences , So what changes will gender differences bring to user intention , Let big data reveal the secret ! By analyzing user intention data , You can see , Female users are more than male users , Preference for cars is stronger , stay 7 In the car purchase intention data from female users in June , The proportion of cars is 64.6%, The proportion of car purchase intention is higher than that of men 1.7%. contrary , Male users prefer large space 、 A tough model , men SUV The proportion of intention to buy a car is higher than that of women 1.5%.

Compared with last month , Cars from female users 、MPV The proportion of car purchase intention has declined , and SUV There is a certain increase in the proportion of car purchase intention ; The proportion of car purchase intention from male users decreased , and SUV、MPV The intention share has increased .

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For new energy vehicles , The man who loves cars 、 Who is the goddess who loves to spend a lot of money ? This year, 7 month , Men in 12 The proportion of car purchase intention in the price area below 10000 yuan is 40.0%, And women are 45.9%, In the low price area, the share of men is lower than that of women 5.9%. stay 12-20 In the 10000 price zone , The proportion of women's intention to buy a car is higher than that of men , low 3.2%. stay 20 More than 10000 price area , Proportion of women's intention to buy a car , Lower than men 2.8%, However, the proportion of women's intention to buy a car has increased compared with last month , stay 20-30 ten thousand 、30-50 ten thousand 、50 More than 10000 price area , Women are lower than men 1.7%、0.1%、1.0%, It can be seen that men have an obvious preference for high price areas .

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7、 summary

7 In January, the purchase heat of passenger car users increased , But the increase has narrowed . From the car line level , Car users and SUV The proportion of user intention remained stable ; From the perspective of manufacturer type , The market share of Chinese brands and joint venture brands has decreased ; From the price trend , The market in the low price zone has callback , The user heat in the high price area is heating up . On the whole ,7 The market continued the trend of market recovery last month , The user's car purchase heat is rising .  ( writing / Car home Di Yixiao )

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