The car market took the lead │ the popularity of passenger car users rose in July

Car home 2021-08-09 15:24:13 阅读数:760

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car market took lead popularity

[ Car home industry ]2021 year 7 month , The intention of passenger car users increased month on month 7.9%, a 6 Month on month growth 5.1%. After the continuous decline and correction of car purchase heat , How popular are the users in the passenger car market this month ? See together 7 Interpretation of the monthly car market .

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1、 Overall trend : The heat of buying passenger cars has warmed up , The popularity of new energy users in buying cars continues to grow

First , Let's take a look at the trend of users' overall car purchase popularity .2019 year 7 month , The number of passenger car users' intentions increased month on month 7.9%, The month on month growth rate increased 5.1%, Car buying fever is rising , Increase expansion .

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This year, 7 month , Among passenger cars, the intention of new energy vehicle users to purchase cars accounts for 10.2%, It was flat compared with last month . New energy vehicles have ushered in sustained growth in the past year , In the passenger car market, the proportion of new energy intention shows an upward trend , Growing .

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2、 Trend by model level : The proportion of car users' intention declined ,SUV The proportion of intention increased

7 month , Sedan 、SUV、MPV The proportion of users' intention to buy a car is 53.8%、42.2%、4.0%. The proportion of car users' intention decreased compared with last month 1.4%, The share began to fall .SUV The proportion of users' intention began to decline to rise , Increase in chain ratio 1.2%.MPV The proportion of users' intention began to decline to rise ,7 Month on month rise 0.2%.

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3、 Subregional trends : The market is concentrated in the head area , In the east 、 Users in developed areas in the south are more active

This year, 7 month , Users' intention to buy a car accounts for the highest proportion 5 Four provinces include Guangdong 、 jiangsu 、 Zhejiang 、 Shandong 、 Beijing , Guangdong 12.9% The proportion of intention to stand alone , Far away from other provinces . The user's intention to buy a car Top10 The cumulative share of provincial clues reached 63.9%, It remained stable compared with last month , The market remains stable . There are... In all provinces 6 The proportion of user intention in provinces has increased , and 9 The proportion of user intention in provinces has declined , among , Beijing 、 guangdong 、 Compared with last month, the proportion of user intention in Shanxi increased respectively 0.8%、0.2%、0.1%, The highest increase in the proportion of car purchase intention 3 provinces ; Zhejiang 、 jiangsu 、 The proportion of users' intention in Shanghai decreased respectively 0.4%、0.2%、0.2%, For the most declining 3 provinces .

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Understand the distribution of provinces with users' intention to purchase cars , Let's take a look at the urban pattern . This year, 7 month , Users have the highest intention to buy a car 5 Three cities, including Beijing 、 Shanghai 、 Chengdu 、 Guangzhou 、 Shenzhen , Beijing to 6.9% The proportion of intention to buy a car topped the list , Far away from other cities .Top10 The cumulative proportion of urban users' intention is 32.2%, Compared with the previous month, it increased by 0.6%, The concentration of market cities has been further improved . There are... In all cities 11 The proportion of users' intention has increased in cities , among , Beijing 、 foshan 、 Compared with the previous month, the proportion of user intention in Weifang increased 0.8%、0.2%、0.1%, It is the one with the highest increase in intention 3 Cities ; Shanghai 、 xinxiang 、 The proportion of users' intention in Shenzhen decreased respectively 0.2%、0.1%、0.1%, For the most declining 3 Cities .

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4、 Sub price area trend : The user heat in the low price area is cooling down , The user heat in the high price area is heating up

Price is one of the most important considerations when users buy a car , So what is the user's intention to models at different prices , Let's get to know ! This year, 7 month ,12 The proportion of user intention in the price area below 10000 yuan is 26.9%, Lower than last month 0.3%;12-20 Wan is the main price area concerned by users , User intention accounts for 32.1%, Compared with the previous month 0.5%;20-30 The proportion of users' intention in 10000 price zone is 19.0%, Compared with last month, it is up 0.2%%;30-50 The proportion of users' intention in 10000 price zone is 16.3%, More than last month 0.2%;50 The proportion of users' intention in the price area above 10000 yuan is 5.8%, Up from last month 0.4%.

By analyzing the recent 12 Months of user intention data discovery ,2020 year 08 Month to year 7 month ,12 The proportion of user intention in the price area below 10000 yuan increased 1.5%, With the improvement of people's income level , The low price market is heating up ;12-20 The proportion of users' intention in the 10000 price zone decreased 4.4%, The market heat has declined ;20 The proportion of intention in the price area above 10000 yuan , rose 3.1%, among ,20-30 Million market heat to maintain a certain growth , near 12 The proportion of user intention increased in the last month 1.7%.

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5、 Trend of sub manufacturers : The pattern of head manufacturers is stable , Joint venture brands still dominate

In the increasingly fierce market competition , The competition among car companies for users is also becoming more and more intense . throughout 7 On the market ,Top 10 The proportion of manufacturers' user intentions has reached 46.1%, Compared with last month, the sales volume decreased 0.7%, Market concentration has decreased . Of the ten manufacturers , Yes 3 The proportion of user intention of manufacturers increased , The manufacturer with the largest share increase is brilliance BMW , With 0.5% The rise was led by the increase in Top 10 manufacturer ; The biggest decline was in FAW - The public , The decline rate is 1.1%. The only Chinese brand manufacturer is Geely 、 Great Wall Motors ranks among Top 10 The list , The proportion of user intention is 3.7%、3.6%. Shanghai Volkswagen 、 faw - Volkswagen is still the two most favored manufacturers for users , The proportion of user intention is 6.8%、5.7%, The top position in the market is stable .

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6、 User intention preference : Male Gods love carts more , The goddess loves luxury cars more

Users with different characteristics , There are some differences in their automobile consumption preferences , So what changes will gender differences bring to user intention , Let big data reveal the secret ! By analyzing clue data , You can see , Female users are more than male users , about SUV My preference is stronger , stay 7 In the monthly user intention data from female users ,SUV Accounted for as 42.2%, Than men SUV The proportion of intention to buy a car is high 0.9%. contrary , Male users prefer large space 、 A tough model , The proportion of men's car purchase intention is higher than that of women 0.8%.

Compared with last month , The proportion of car purchase intention from female users has declined , and SUV、MPV There is a certain increase in the proportion of intention ; The proportion of car purchase intention from male users decreased , and SUV、MPV The proportion of intention has increased .

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The man who loves cars 、 Who is the goddess who loves to spend a lot of money ? This year, 7 month , Men in 12 The proportion of user intention in the price area below 10000 yuan is 24.7%, Women are only 26.9%, In the low price area, the share of men is lower than that of women 2.2%. stay 12-20 In the main price area of the market , The proportion of female users' intention is higher than that of male users , low 3.2%. stay 20 More than 10000 price area , Proportion of female users' intention , Taller than men 0.8%, At the same time, the proportion of women's user intention has increased compared with last month , stay 30-50 Ten thousand price area , Women are taller than men 1.0%, It can be seen that women have an obvious preference for high price areas .

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7、 summary

7 In January, the purchase heat of passenger car users increased , Increase expansion . From the car line level ,SUV The proportion of user intention increased , Win more users' attention ; From the perspective of manufacturer type , The joint venture brand has obvious advantages ; From the price trend , The market in the low price zone has callback , The user heat in the high price area is heating up . On the whole ,7 The market continued the trend of market recovery last month , The user's car purchase heat is rising .  ( writing / Car home Di Yixiao )

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