[ Car home information ] Jointly built by auto home and Hunan Satellite TV “2021 Car home 818 Global car night ” Today's official announcement ！ Set gear 8 month 18 Japan 19:30. As the first auto Theme Party of Auto Home , This year's global car night is “ The number one engine , Achieve perfect love engine ” The theme of , Gather global fans “ Qing Dynasty ” people , Show them and “ Love car ” Between Love of “ Qing Dynasty ” The story , A wonderful car Carnival Party is about to start !
Top technology interweaves with humanistic feelings , Build a super market in the automotive industry IP A grand ceremony
As a leader in the automotive Internet industry , Pioneered and launched rim super for three consecutive years IP――818 Global auto Festival .“818” It's not just a national car buying feast , It is also a carrier of cross-border Marketing 、 Car culture 、 Industry exchanges 、 Annual festivals with multiple connotations such as technology exhibitions . After three years of precipitation ,818 The global auto Festival has also been highly recognized by the auto industry , This year there is a total of 40 Customers of several brand manufacturers , Tens of thousands of dealers 、 Second hand car dealers are deeply involved , Get through the industry link , Jointly create a charming rim Carnival .
As 818 The climax of the global auto Festival ,8 month 18 The car house and Hunan Satellite TV jointly built “2021 Car home 818 Global car night ” Rekindle surprise , By integrating cars 、 entertainment 、 Culture 、 Cross border marketing of multiple elements such as art , Build the automobile industry “ Breaking circle ” Super IP. Netizens download car home APP You can watch the live broadcast of the party , Hunan Satellite TV and mango TV、 Youku video website will also broadcast simultaneously .
《 Heart pounding again 》 The gold medal team wields knives ,N A big show presents the night of love
“2021 Car home 818 Global car night ” The new theme is ――“ The number one engine , Achieve perfect love engine ”. The party will interpret the various emotional relationships between cars and people , Panoramic display of the advanced development achievements of contemporary China's automobile industry , Bring immersion to the audience 、 A futuristic audio-visual experience of light and shadow .
It is worth mentioning that , The party was conducted by Xu Qing studio, the gold medal production team of Hunan Satellite TV . before , Xu Qing's studio has created 《 Heart pounding again 》、《 A clever detective 》、《 Near the border 》 And many popular original variety shows and 《2018 Happy China ・ Love song Club 》、《2017 Scholarly China Party 》 And many other types of high-quality parties .
As a gold medal team engaged in TV literary and artistic creation , Xu Qing studio will use a series of wonderful trendy performances and creative shows , around 5 Great perfect love engine advocates 、7 Round release 、 N The perfect stage show presents the perfect love engine night in three dimensions . Cyberpunk style dazzling dance beauty brings the ultimate sensory experience , Many stars The clouds ignite the hot atmosphere , Convey moving emotions in ordinary stories , This carnival night in the auto industry will surprise the audience again .
Pay tribute to the exclusive car industry event made in China , The number one welfare, the whole audience “ Don't brake ”
Facing the economic downturn 、 Repeated epidemics and many other challenges , The global auto market is still in a period of deep adjustment . Seek development in the epidemic , Start a new game in the changing situation , China's auto industry relies on its own super toughness to hand over obvious “ High score papers ”. The party will also focus on China's automobile industry from “ Made in China ” towards “ Created in China ” Development process of , Invite car reviewers 、 collectors 、 Designers and other enthusiasts from different automotive fields , Share their warm stories with cars , And their perception of new developments in the automotive industry , Convey to the audience the self-confidence and pride of building a scientific and technological power , To present the audience with a sense of cutting-edge technology 、 Leading the times 、 Hot topic degree , Both interesting 、 And meaningful China “ Car industry event ”.
As a rim super IP Pioneers , The car house has added a sincere new play method in retaining the classic interaction . This year's 818 Global auto Festival , Upgrade through technical means 818 Global online auto show , Meet the immersive exhibition experience of more users . meanwhile , With 818 The global super auto show is the core , China auto new consumption Forum 、 The whole people are happy to buy - Baicheng Auto Show 、 Star move live And other subprojects are auxiliary , Form a holiday preheating burst matrix , And match it with a half price car every day 30 Billion in value-added benefits , Together for the majority of consumers and car lovers to bring “818 Global auto Festival ” New experience . stay 8 month 18 At the party on the th , There will be a 7 A hot model has made a heavy debut ,1 Yuan spike car , The whole court doesn't brake . in addition , At the scene, koi, the number one car worth millions of yuan, was lucky to be born …… Multiple benefits are bombed in turn , Super strong welfare and good gifts are kept for seconds .
This summer , Look at the car home and join hands with Chang'an Automobile 、 Guangzhou Honda 、 Saic gm buick 、 Gac and kei 、 Dongfeng Nissan 、 Volvo cars 、 Geely 7 A mainframe factory , Ignite what car enthusiasts look forward to most 818 Global car night ！
The economy has stabilized in the post epidemic era ,“ Late car ” Bring new opportunities to the industry
since 2019 In, autohome first started the industry with Hunan Satellite TV for the first time , Since jointly holding the automobile theme party ,“ Car home 818 Global car night ” Has become a rim super IP, Commendable content and innovative form , Unique and innovative 、 Interaction 、 Multiple forms of realization “ Network linkage , Mind takes over 、 Combination of product and effect , Boost the brand up 、 Channel sink ”, Set a benchmark in the industry , Excellent cross-border marketing has successfully stimulated the vitality of the automotive industry .
future , Auto home will explore more cooperation space with auto manufacturers , By building a new marketing platform , Form industry resonance , Speak for China's auto industry , Push China's auto industry upward , Create a milestone in the global automotive industry , Deliver the strongest voice of Chinese auto brands ！
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