Wechat automobile 2021-08-11 17:43:48 阅读数:533
Reporter Wang Xiaoxi
Responsible editor Luo Chao
Editor Zhu Jinbin
“ It has more functions , More colors , I have ideas , Replace the old one with this one ！” It's just 20 During the launch of Wanyi powder , The first time the reporter ran into Chery ant 20 Ten thousand car owners and interviewed her , The beautiful model mother said what she thought . From her words , We can clearly feel , After three iterations, the little ant , The speed of evolution is amazing .
As the most innovative car among Chery's new energy products , Chery ant eQ1 Is in 2017 year 3 month 25 Beijing fashion landmark “ Jingyuan Art Center ” list . Four years down from zero to 20 Thousands of owners , Little ants harvest so much love .
Even this second 20 Ten thousand car owners like it so much 20 Ten thousand ant powder , It has to be said that Chery new energy and little ant owners create 、 The power of empathy . and , Little ant 20 The ten thousand ant powder version is in “ Break the circle marketing ” A breakthrough in , It not only strengthens the sense of belonging and identity of thousands of car owners , And make each other loyal 、 Trusted friends .
Suddenly I feel , This is like the outbreak of domestic animation in recent years , Current 《 White Snake 2： The green snake rises 》 Continuously break through the original industrial pattern with excellent production and quality . As one of the main forces of China's new energy brands , Harvest 20 The Chery new energy of Wanyi powder is also rising ？
Refining 20 ten thousand “ Ant powder ”
Fans economy era , Fans have become an important core resource of the brand . And fans love idol, Also willing . You can imagine , Xiamen Guanyinshan beach , Chery new energy “Antee Park Ant powder Carnival ” On , If you don't have vitality idol Zhang Ruonan's joining , And as a “ Vigorous Creative Officer ” Interact with users and fans , Will the climax of the day's event make the fans enjoy themselves ？
When it comes to “ Coil powder ”, As early as the little ant 15 When Wanyi powder carmine was on the market , Chery new energy has a live broadcast Show Play online and offline closed-loop ecological marketing circle , Realize marketing fission . First half of this year , Chery new energy has launched a series of marketing activities , Bring... To users “ Green wisdom ” Travel life .
This time the little ant 20 Wanyi powder is on the market , It also shows that Chery new energy's marketing method has got rid of the traditional routine , Closer to users , Improving user operation matrix , And through online APP+ Offline car club to create a new ecosystem for users , Bring users more comprehensive and complete 、 More valuable travel and life solutions , stay “ Breaking circle ” The innovation in marketing is remarkable .
And from “ Ant Alliance ” Online user communication platform to Chery new energy APP Open the internal test of ant powder , from “Antee Park” Carnival and new communication image “Antee”, Chery new energy continues to deepen the interaction between car owners ; meanwhile , Union middle street 1942、 Young strong brands such as Yuanqi forest , Realization “ Eat, drink, play and buy ” Full scene brand cross-border cooperation , Chery new energy is also working for Z Generations of users create a more fashionable life experience .
This time, 20 Wanyi powder is on the market , Lu Jie, deputy general manager of Chery new energy sales company, also announced at the press conference that the car club with users as the core ——Antee Club, It will open a new chapter created by the brand and users . All this shows that , Chery new energy takes “ Create together ” For driven deep links , It is realizing user value resonance and value co creation .
It is worth mentioning that , Little ants on the market 20 Million ant powder launched 6 models , Appearance and appearance , dimension C yellow 、 Goodwhite 、 Light green, etc 7 A colorful body , And mint 、 Sunshine orange 、 Flowing cherry powder, etc 5 Two color interior , Plus the official outer cover 、 Car stickers and other appearance customization , Full of vitality , For thousands of “ Ant powder ” Bring more youth 、 More fun 、 A cooler trip style.
This is really not “ ant ” blow , Chery new energy really keeps up with the development of the times , power “ Coil powder ”Z generation .
Besides , The car is small , There are many intelligent functions , The upgraded little ant adds one button automatic parking 、 One key remote control of vehicle and other functions , Parking and warehousing 、 Turn on the air conditioner 、 Make an appointment for charging and other remote control , Convenient and comfortable . Of course , Central control or 10 Inch HD LCD , however ,AI Intelligent voice interaction 、 Mobile phone wireless charging and other functions are fully equipped . And Baidu Car-Life Mobile Internet +4GWi-Fi, Happy moments online .
This kind of 20 Million ant powder from the endurance 、 intelligence 、 Security 、 Efficiency of the 、 The strength in appearance and other aspects will be upgraded one more level , It also brings more moisture to ant powder 、 Cooler 、 More colorful travel and life experience . And the behind this includes the establishment of “Antee Club” etc. Style, It also perfectly reflects “20 How is ten thousand ant powder made ” The deep foundation of , And Chery new energy's insight into the fan economy .
System boosts growth
“ A small man has great wisdom ”, The little ant car is small “ ant ” The force is not small . And behind any strong product power , Of course, it is a strong system force . brace 2017 First generation of the year eQ1 To 20 Million ant powder , Of course, it is the system strength of Chery group .
Technically , Little ant （eQ1） Chery based @LIFE Green intelligent modular technology platform , It is also the first new energy vehicle with aluminum body in China , Four years later , The new car also upgrades the battery and motor , Equipped with a new generation of three in one motor ,NEDC Range increased to 301km and 408km Two kinds of , There has been more substantial progress .
For users , Safety is Chery's strong point . Body structure , Little ant eQ1 From a market , It uses lightweight body technology , Car height strength aluminum alloy application up to 93% above , Less weight than traditional steel 40% At the same time , The rigidity of the car body is improved 60% above ,3D Space precision bending and other technologies 3R-BOBY Annular body structure , Reach the five-star safety level .
And this time the little ant 20 Ten thousand ant powder , The bionic Falcon bone multi cavity closed section all aluminum profile structure ring is adopted 、 Cage space 、 Closed section aluminum profile sectional progressive collapse type front longitudinal beam structure , The safety of the cockpit space is really “ Bar drop ”.
Structurally , Vehicle frame + Integrated battery pack frame , Double armor protection also prevents bumps , The battery pack is dustproof and waterproof IP67, Coupled with the sensitive thermal runaway management system , High voltage safety protection system , The battery is safe and secure . meanwhile , Integrated thermal management system for new vehicles , The cooling efficiency is improved again 20%.
Besides , Front and rear independent suspension 、 The rear drive ensures driving stability and trafficability , And smoother handling flexibility . In addition to these , image C-ESC Active and passive safety configurations such as body electronic stability system are also available . More Than This , The electric drive system of this new energy car , after 3 Month limit environmental test , Simulate user accumulation 200 10000 km road test , It can also be used in extremely cold and hot environments . Tell the truth , Such a car has this comprehensive active and passive safety configuration , In addition to showing great strength , It also reflects that Chery is really kind .
and , This time, 20 Wanyi powder version of the new generation of three in one motor , Body integration is improved 70%, The space proportion is reduced 25%, Weight reduction 15%, Lower energy consumption 、 Higher endurance . take 20 Million ant powder endurance 408km As for the model of , Charge for ten days at a time , No worries . meanwhile , Support a variety of charging methods , In fast charging mode, only 30 Minutes to fill up to 80%, It is easy to realize rapid energy replenishment , Perfect fit “ Travel scenarios ”.
from 2017 First generation of the year eQ1, To the little ants on the market 20 Ten thousand ant powder , The little ant has evolved through three iterations , Regardless of shape 、 Inside , They are all excellent products in Chery's product family . The most important , Chery new energy always puts the interests of users first , First in the industry, the company launched three power lifelong warranty 、 The whole vehicle is guaranteed for life , Bring users peace of mind in the whole life cycle .
Because of that , this 20 ten thousand “ Ant powder ” Will be willing to grow together with Chery new energy ants . And the little ant 20 Ten thousand ant powder “ Rejuvenation ”, From endurance 、 intelligence 、 Security 、 Efficiency of the 、 The product strength in appearance and other aspects is upgraded to another level , In addition to bringing more moisture to the ant powder 、 Cooler 、 More colorful travel and life experience , Also let this warm big family usher in more “ ant ” family .
actually , For little ants , The future market prospect is not small . According to the data of the Federation ,2020 Domestic A00 Class pure electric accounts for the overall pure electric market 27.34％, And showing an upward trend . According to the relevant forecasts , To 2025 year , The annual sales of electric vehicles in small and medium-sized cities will exceed 120 Thousands of cars , In the future, the market scale can reach tens of millions .
therefore , from 20 On the million ant powder , We can see, including pure electric platforms 、 Body lightweight 、 Battery safety management system 、 Real system strength in terms of quality assurance, etc , Especially Chery new energy's user-centered concept , The system strength is domineering . And Chery new energy “ Breaking circle ” Behind marketing , in “ Self revolution ” Young mentality , Create... With users , Embrace the future . It can be said that ,“ ant ” Make a circle , Great together ！
｜ Wang Xiaoxi ｜
Wider than the sky ……
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