BYD set a record monthly sales of China's new energy passenger vehicles and defended its monthly sales title

Wechat automobile 2021-08-11 18:15:16 阅读数:523

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byd set record monthly sales
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Annual sales of new energy passenger vehicles in China “ Eight crown ” BYD , Continue to consolidate their championship position :7 month , BYD's sales of new energy passenger vehicles soared year-on-year 262.7%、 reach 50057 car , Defend the title of monthly sales champion of China's new energy passenger vehicles . And this data , It has not only refreshed BYD's own monthly sales record , At the same time, it is also a record high in the monthly sales of new energy passenger vehicles in China .

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since this year on , New energy vehicles are developing rapidly , New car retail penetration from 2020 Year of 5.87% Promoted to 7 In the 14.8%; In terms of sales volume ,7 It will reach 24.6 ten thousand 、 Year-on-year growth 202.9%. But even in the industry, running fast forward 、 When all the heroes stand together , After a period of climbing production capacity, BYD still strongly defended the title , Sales exceeded the second place by more than 50% .

BYD is not just 7 In sales “ A lonely peak rises ”. in fact , BYD's sales of new energy vehicles have always been among the top three in China . Relying on the continuous hot sales of Han models , And Qin Plus DM-i、 The song dynasty Plus DM-i And so on 、 Capacity release , BYD's sales are rising , Final realization 1-7 Monthly sales 200268 car , Year on year growth 181.1%. stay 5 month , BYD has also become the first to enter the new energy vehicle “ Millions of clubs ” The Chinese brand of .

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Of sales “ go ballistic ” Thanks to the blessing of leading technology . This year, 1 month , BYD released DM-i Super Hybrid , with “ fast 、 province 、 static 、 along 、 green ” Comprehensive advantages of , Meet the market pain points , Go public is hot , The order volume has exceeded 10 Thousands of cars 、 And is still increasing rapidly . This data , It has exceeded 50% of the total sales of plug-in mixing in China in the first half of the year .

BYD DM-i Not only successful in the market , The potential of production is also continuously released . Thanks to the DM-i Hot sales of models ,7 month , BYD DM Sales of plug-in hybrid models 25061 car 、 Month on month rise 650.6%, Drive the sales volume of plug-in hybrid models in China to rise month on month 15.8%, The growth rate is much higher than that of pure electricity in the same period 2.9%.

In China, the road environment and traffic conditions are complex 、 Long intercity distance 、 The market with increasing requirements for vehicle quality , Mainly electricity 、 It combines the performance characteristics of new energy vehicles and the convenience of fuel vehicles DM-i The model is just needed 、 And will exist for a long time . But over the years , Many Chinese auto brands have no leading hybrid technology , It focuses on the relatively simple pure electric field . Under this choice , China's demand for hybrid models has been suppressed for a long time , At the same time, it has also led many car enterprises to improve their technology in the field of hybrid 、 capacity 、 Serious deficiencies in production planning and budget arrangement .

In BYD DM-i Born in the sky 、 When the potential market demand explodes , It is obviously difficult for friends to follow up and launch comparable products in the medium and short term . BYD DM-i Super hybrid models are expected to maintain a dominant market position for a long time , The forward-looking layout forms a dimensionality reduction blow to the market , Drive BYD's new energy sales to continue “ go ballistic ”.

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Pure electric market ,2021 In the first half of the year, it maintained a trend of rapid development , But the polarization is becoming more and more obvious . With 7 Take the month , Pure electric market A00 Class share up to 30%、B Class share 25%, The two account for more than 50% , Present with fuel vehicles “A Class is the main ” Very different phenomena . And entry-level models mainly rely on low cost 、 Sinking the market to achieve different sales , In addition to product strength, medium and high-end cars , It must also rely on its brand 、 Realize premium .

Because of this ,4 month , BYD announced that its pure electric vehicle fully switches blade batteries , While improving the competitiveness of products , The blade battery is also super safe 、“ No fire or explosion after acupuncture 、 Completely end the safety pain point ” This technical image enables more products . Since the release of the world's first blade battery last year , It has quickly set up a safety benchmark for new energy vehicles 、 Become the first “ Double excellent safety certification ”(C-IASI、C-NCAP) New energy cars , stay 20 The high-end car market above 10000 yuan has a firm foothold , This is a milestone in the development of China's automobile industry .7 month , The sales volume of Han models reached 8522, Second only to... On the list of medium and large cars BBA models , Comparable to the century old luxury brand of Germany .

Technology brand empowerment + Driven by flagship products such as Han models ,7 In January, BYD's pure electric models were sold 24996 car 、 Year-on-year increase 138.9%; meanwhile , The passenger unit price of BYD passenger cars is also increasing , Now it has reached 15 Ten thousand yuan , Ranking first among Chinese brands , Equal the customer unit price of Volkswagen .

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Under a forward-looking strategy , BYD's tactics are also following up quickly . Announced at Tesla model3 The day after the price cut ,7 month 31 Japanese and Han EV Push the standard endurance luxury model , The price is 20.98 ten thousand , Respond quickly to the price reduction competition of competitive products with a tough posture . It's not hard to see. , From industry insight 、 From pre judgment of competitive products to product development , Key points at the tactical execution level 、 Key points , BYD has taken vigorous steps 、 Just right . In the rapidly changing auto market , This will be BYD to expand its leading edge 、 Key factors to continue to lead the industry .

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Forward looking strategy and leading technology have laid the foundation for BYD's long-term competitiveness and development prospects . In the second quarter of this year DM-i Since the launch of the model and the full switching of blade batteries between pure electric models , BYD's monthly sales of new energy vehicles have risen sharply , Finally, under the background of downward fluctuation of China's passenger car market, it still continues to set a single month sales record 、 In the case of the emergence of new energy vehicles, it still won the sales title .

Defending the monthly crown may be just the first step . Forward looking strategic layout + Widely recognized leading technology + Rising orders + Increasing capacity , Every month in the future , Maybe BYD will be the champion .

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