When the car market is cold, dongben counterattacks, the tenth generation Civic and CR-V are still popular king spicy shops

Wechat automobile 2021-08-11 21:04:40 阅读数:277

本文一共[544]字,预计阅读时长:1分钟~
car market cold dongben counterattacks
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According to the data released by China Automobile Industry Association , In the past 7 month , Automobile production and sales are completed separately 186.3 Thousands of cars and 186.4 Thousands of cars , Month on month declines 4.1% and 7.5%, Year on year declines 15.5% and 11.9%. If you pay more attention to the development and changes of the automobile industry , You will understand what a dismal market is behind these data . without doubt , The fourth quarter will be a cold winter that many car companies need to face .
 
Under the weak market, there are also strong people who go against the trend , Although the sales of most car companies are unsatisfactory , But there are still a few car companies that can stabilize their market share , This includes Dongfeng, one of the top three in the Japanese system Honda.

Since becoming the second city of private cars in China , More and more brands begin to pay attention to Chengdu , Including personalized exhibition hall 、 Product testing 、 The product launch and so on all chose here , So there is a saying in the market ,“ Those who win Chengdu win the world ”. Imagine if you can't sell bullet trains in Chengdu , Then this brand is not far from death .


As the Golden Corridor of Chengdu Auto City, airport road , It has a first-class location and a mature supporting atmosphere , Down to old man le , Go up to Bentley 、 Rolls Royce can buy... Here .

 

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8 month 10 Japan , Spicy cars came to the largest Jianguo automobile park on Airport Road , Including Skoda 、 chery 、 faw - The public 、WEY、 dongfeng Honda Many mainstream brands, including, make the park seem a little crowded , Hundreds of new cars are parked neatly in the center of the park , Two sentences can be used to accurately describe such a scene : There are more cars than people , There are more sales consultants than customers , So people can't help wondering : Are these trapped cars or new cars that will be handed over to customers ?

 

As one of the few stores in the park that can see customers , dongfeng Honda Of 4S Although the store is at the end of the park , The showroom is also very small , However, it is obvious that it should be a very good brand in the whole park , In other stores, sales consultants are standing at the door waiting for customers , But the east wind Honda Of 4S The store is not like this , I can't see the sales consultant at the door .

 

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When we walked into the exhibition hall , In the most conspicuous position is a red 10th generation Civic hatchback , From the sales consultant , Civic is the best car in the store , Only 3 A thousand yuan discount , The civic hatchback has no exhibition car , If you want to buy, you can only book , And no discount , There is no financial policy of zero interest , If you buy SUV Words , You can enjoy financial policy . You can tell from his words 2 Layer meaning , Ten generations of civic are not worried about selling , second , Maybe the Commission of the tenth generation Civic is low , They are more willing to recommend consumers to buy SUV.

 

During our shop visit , The customers who come to the store are basically surrounded by ten generations of civic and CR-V turn , We also talked with Mr. Li, one of the consumers who is going to buy the 10th generation Civic , He almost 15 ten thousand -20 I've seen all the cars between 10000 yuan , In the end, I think the 10th generation Civic is better , Although I haven't placed an order yet , But go back and discuss with your family , It shouldn't be a big problem .

 

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in addition , He also mentioned the reason why he chose the tenth generation Civic , First, the appearance looks more young and fashionable , In particular, the low lying front face and sliding back modeling are very rare in the same level , The second is strong power ,1.5T The earth dream engine performed very well , I had a test drive before , It drives better than German 1.4T The high-power engine is stronger , Finally, the price , At the same price ratio , The 10th generation Civic has more configurations than its competitors .

 

As the sales consultant said , They don't have to worry about the lack of customers in the tenth generation Civic , Basically, the manufacturer can sell as many cars as they send out . It is worth mentioning that , High configuration models account for a large proportion , This also reflects the overall consumption upgrading trend of the market . As a sports sedan , Since its listing, the tenth generation Civic has been able to easily maintain its monthly sales of more than 10000 , Its strength is self-evident .

 

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As a model with ten generations of innovation and evolution , Civic is not just a car , It is also a symbol of young people's pursuit of fashion , In especial 220Turbo The fuel version and engine version of the model , Take the scramjet design as the core starting point , Plus blackened parts + Central exhaust pipe + Shift paddles + A new sports kit composed of metal pedals , Very sporty , Of fashion trends 85/90 The latter youth are full of infinite temptation , That's why it can always catch young people .

 

An emerging market , There must be a process from immaturity to maturity . in the past , Take greatness as beauty , The practical approach is right . However, with the development of the whole domestic economy 、 The improvement of people's income level and cognitive level , And changes in the age group of buyers , younger 、 Personalization will become a trend , The performance of the ten generations of civic well explains this trend .

 

For the new... Placed in the center of the exhibition hall CR-V, The sales consultant said that this is also a volume car , Regardless of the second network , Dozens of units are sold casually every month , The buyers are mainly family users , And the proportion of hybrid models is increasing , New after medium-term change CR-V More athletic , Recognition has also been further strengthened . Following the past appearance 、 Space 、 Manipulation 、 power 、 Energy saving 、 Safety, etc “ The universal ” After the advantage option , Material selection and workmanship have also been greatly improved , Many customers praised it after the test drive .

 

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In the invisible part , new CR-V There are also upgrades , For example, in CR-V On the long-standing problem of sound insulation , The new car has added sound insulation paint to the floor (UBC) The area of , And on the carpet 、 A firewall , Sound insulation materials are added to doors and other parts , A structure with a resonant cavity is added to the new style hub , These measures can effectively reduce the road noise during driving .

 

According to the statistics of the passenger Association ,   This year, 1-7 The total retail sales reached 1144.5 Thousands of cars , Year-on-year growth 22.9%, a 1-6 Monthly growth rate decreased 6 percentage .1-7 The main reason for the month's super growth is 2020 year 1-7 In June, the cumulative retail sales of the national passenger car market fell 19% The low base effect of . Secondly, the contribution of new energy vehicles to the growth is increasing , Yes 1-7 The monthly year-on-year growth rate contributed 10 percentage . let me put it another way , In fact, the whole fuel vehicle market is facing a very severe market test , And this trend continues to intensify , Polarization is more serious .

 

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The good and bad of the car market are actually relative , Like the east wind Honda In this way, brands with high market popularity and good reputation don't have to worry about sales at all , dongfeng Honda stay 2021 year 1~7 The cumulative sales volume at the end of the month is 468,018 car , This achievement looks at the whole automobile market, and there are few brands that can do it .

 

On the one hand, thanks to solid product strength, it has been recognized by consumers , On the other hand , dongfeng Honda Often build a platform for face-to-face communication between many car owners and manufacturers , Give more care to car owners . It is based on “ product + service ” both , Created Dongfeng Honda On the basis of steady growth of domestic sales .

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notes : The above picture comes from the shooting of spicy cars




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