Sales volume in July: SAIC Volkswagen nearly halved, and SAIC Group fell by more than 20%

Car market observation 2021-08-11 22:35:27 阅读数:632

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sales july saic volkswagen nearly

SAIC released 2021 year 7 Monthly production and sales Express , This month's output 344,610 car , Year-on-year decline in 27.39%; sales 352,546 car , Year-on-year decline in 22.95%;1-7 month , Cumulative output 2,683,868 car , Year-on-year growth 8.80%; Cumulative sales 2,649,831 car , Year-on-year growth 5.71%. among , Export and overseas base 7 Monthly sales volume is 5.12 Thousands of cars , The cumulative sales volume of this year is 30.92 Thousands of cars .

data display , Shanghai automotive industry corporation 7 The monthly production and sales fell by double digits , This leads to the former 7 The cumulative year-on-year advantage over the previous months narrowed to single digits , Sales increased only year-on-year 5.71%, In the first half of the year, this advantage was more than double digits .

Judging from the preliminary statistics of the wholesale sales volume of the passenger Federation ,7 The average daily wholesale volume of manufacturers reached 4.6 Thousands of cars , Year-on-year decline in 11%, The trend is relatively weak , Chain ratio 6 Sales fell in January 5%. thus it can be seen , SAIC has not outperformed the general trend of the industry .

meanwhile , SAIC still released a final sales data , This year, 1-7 In January, the terminal retail sales reached 338.4 Thousands of cars , Year-on-year growth 23.8%,7 Monthly terminal sales 43.8 Thousands of cars , Higher than wholesale sales 8 More than ten thousand .

Only a short while ago , Automobile manufacturers only release automobile production and wholesale sales , Now , SAIC and GAC also released a report on terminal sales in the same period , And the terminal sales are obviously better . SAIC's terminal sales are more than its production 70 More than . The difference with wholesale sales reached 73 More than ten thousand .

Large data gap , It makes people feel that the authenticity is discounted . On the whole ,7 Month is the off-season of traditional car market , The hot weather led to a slowdown in overall market demand , relative 6 There is little difference in market performance in January .

Judging from the production and marketing announcement , The sharp decline in sales of SAIC Group is mainly due to the two brands of SAIC Volkswagen and SAIC GM . The output of SAIC Volkswagen this month 72145 car , Year-on-year decline in 52.63%; sales 70001 car , Year-on-year decline in 47.76%, Sales are almost halved , rose 7.69%;1-7 month , Cumulative output 611053 car , Year-on-year decline in 16.69%; Cumulative sales 602401 car , Year-on-year decline in 15.32%. On the pin 、 The cumulative production and sales decreased .

7 Sales in January decreased compared with last year 10.5 Thousands of cars , SAIC Volkswagen's single brand has declined 6.4 Thousands of cars , Pull the group down on its own . Sales this month are much lower than Geely 、 Chery car sales .

SAIC Volkswagen's sales continued to fall , It is closely related to the low sales volume of Skoda . data display , 2021 In the first half of the year, Skoda's domestic sales volume was only 4.40 car , fell 43.1%; The average monthly sales volume is less than 4000 car . And 2018 In nearly 35 Sales performance of 10000 vehicles , It's a big difference .

As sales continue to decline , Even out came “ Skoda has disbanded its marketing team in China , And the R & D team was dissolved together ” Such news . SAIC Volkswagen clarified :“ This is untrue news ”.

however , The negative impact has not dispersed yet .

As the two main forces of SAIC , SAIC GM's output this month 85335 car , Year-on-year decline in 26.26%; sales 90017 car , Year-on-year decline in 20.17%;1-7 month , Cumulative output 674358 car , Year-on-year growth 5.23%; Cumulative sales 671856 car , Year-on-year growth 0.43%.

Monthly sales fell sharply year-on-year , Cumulative sales have been leveled . Although SAIC GM is slightly better than SAIC Volkswagen , But this sharp decline still sounded the alarm . stream , move forward , or you 'll fall behind .

SAIC GM Wuling's output this month 105056 car , Year-on-year decline in 19.98%; sales 110000 car , Year-on-year decline in 15.38%;1-7 month , Cumulative output 797748 car , Year-on-year growth 24.66%; Cumulative sales 771384 car , Year-on-year growth 16.69%.

SAIC GM Wuling is the only brand of SAIC Group with sales of more than 100000 , It is also the brand with the highest sales so far . Agatsuma MINI EV The meteoric rise , Capgemini is listed 8 Last month, the sales volume exceeded 6 Ten thousand units , Start taking over Wuling MPV Sales person in charge . however , Baojun brand has not improved much .

It is worth mentioning that , SAIC's own brands maintain a hot sales trend . The output of SAIC passenger cars this month 50,805 car , Year-on-year growth 4.41%; sales 50000 car , Year-on-year decline in 1.96%;1-7 month , Cumulative output 350558 car , Year-on-year growth 25.24%; Cumulative sales 349355 car , Year-on-year growth 19.45%.

in addition , According to a terminal sales volume released by SAIC passenger cars ,7 Monthly sales are close to 7 Thousands of cars Year-on-year growth 17%. among , Roewe sells nearly 3 Thousands of cars .;MG Sales are close to 4 Thousands of cars , Year-on-year growth 55%;R The number of automobile orders increased month on month 12%. Market segments , Overseas sales are breaking again 2 Thousands of cars , Year on year surge 103%, 1-7 The cumulative monthly sales volume rose sharply year-on-year 54%.

It can be seen that , Sales volume in overseas markets has become an important weight of SAIC passenger cars .

Benefit from the improvement of overseas market ,7 month , SAIC's wholesale sales in overseas markets reached 5.1 Thousands of cars , among ,MG The overseas sales volume of the brand exceeds 2.6 Thousands of cars , Year-on-year growth 80.1%, Maintain the overseas sales champion of China's single brand for a long time ;Maxus The overseas sales volume of the brand is nearly 0.5 Thousands of cars , Year-on-year growth 130%. This year, 1-7 month , SAIC's overseas wholesale sales reached 30.9 Thousands of cars , Year-on-year growth 101.1%.

The overseas market is full of momentum , New energy vehicles are “ More flowers ”.

7 month , SAIC realizes the wholesale sale of new energy vehicles 4.8 Thousands of cars , Year-on-year growth 138.1%, The sales volume of new energy vehicles of the whole group has been lower than the monthly sales volume of BYD . This year, 1-7 month , SAIC's wholesale sales of new energy vehicles reached 34.4 Thousands of cars , Year-on-year growth 337.2%.

among , SAIC passenger car company Rongwei 、MG、R The total sales of new energy vehicles exceeded 1.3 Thousands of cars , Year-on-year growth 219.4%, The sales volume exceeded 10000 for five consecutive months ; SAIC Volkswagen sells new energy vehicles for nearly 0.4 Thousands of cars , Year-on-year growth 80.4%,“ID Electric family ” Sales are up month on month 51.9%; SAIC GM Wuling Wuling and Baojun brands sell more than 2.7 Thousands of cars , Year-on-year growth 135.2%.

so to speak , Wuling and SAIC passenger cars almost “ All around “ Sales of new energy vehicles . SAIC Volkswagen's new energy sales are only 4000 car , so “ID Electric family ” Sales are not satisfactory .

7 month 29 Japan , Volkswagen Group CEO dis said publicly :“ Volkswagen has to change the way it sells electric cars in China . In response to its poor sales of electric vehicles in the world's largest auto market .” Dis thought “ Change the way you play ”, In addition to trying to launch a new sales format in the shopping center , It also includes the further implementation of 、 Optimize the agency system , Or it will take the lead in landing at SAIC Volkswagen .

Here's the thing to watch , Both brands have refused to cooperate with Huawei , OPPO Reach strategic cooperation with SAIC , Build a new ecology of vehicles and machines . To cooperate with Huawei is to lose the soul , And OPPO You can hold your soul in your own hands ?

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