Geely Xingyue L, an invincible five seater SUV within 200000, has been listed for only 10 days, selling 6000 + hard and rigid joint venture brands

Wechat automobile 2021-08-11 23:03:46 阅读数:114

本文一共[544]字,预计阅读时长:1分钟~
geely xingyue invincible seater suv
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A test drive / Point of view / shoppers / A new car / technology / The car









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When consumers look back at the Chinese brand car market ten years ago from today's height , I think you will certainly make complaints about it better than the Tucao conference . But after just a few years of development , Chinese auto brands have taken the lead in the world , Once the Chinese car that only wanted shelter from the wind and rain , Up to now, no matter the quality of the whole vehicle 、 Design level 、 Intelligent Technology , Or product competitiveness , Have put the joint venture brand at risk . be the leading example of , It should be Geely brand CMA High end series —— Chinese star .

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As “ Chinese star ” The new model inside , The more lucky star L It is one of the most popular Chinese brands in the market “ star ”, With CMA Based on the super matrix , With the of traditional cars “ Large displacement ” Power is the core , And fully integrate the scientific and technological intelligence advantages of new energy vehicles , Made it listed only 10 The sales volume reached 6000+, The cumulative order volume has reached 30000+, And broke through the price range 10 The highest sales volume in days , The gold content is self-evident , Become 20 Within 10000 yuan, there are no rivals in terms of heat and sales SUV.

  

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From now on, Geely star is more L In terms of market performance , There is no doubt that four words can be used to describe its future trend , But it is such a hot Chinese brand SUV models , What kind of strength is behind it ? The more lucky star L Go beyond Tiguan in an all-round way L、CR-V、 Rongfang and other strong joint venture brands SUV Where is the fundamental value of ? Today, let's analyze this car .

   

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First and foremost , Let's explain the more auspicious the star L Why only listed 10 Days can harvest 6000+ The sales volume of ? Need to know , This data is a second tier joint venture brand SUV One month sales level of models . And for auspicious stars, the more L Come on , Its advantages are mainly reflected in the price ,13.72 The starting price of 10000 yuan is beyond the reach of many joint venture brand models , As long as the consumer's budget is 15 Ten thousand yuan can buy a real big five SUV models , And they all use 2.0T Turbocharged engine , Which joint venture brand is the hard power of such products SUV You can meet ? And this is just the more auspicious the star L Solved the user's first pain point .

  

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The first pain point is the user's sensitivity to price , The second pain point is Z The ultimate pursuit of intelligent technology by generations of users , And the more auspicious the star L In addition to making the joint venture brand look bleak in terms of price , Similarly, it is proud of the joint venture brand in the scientific and technological dimension of digital dress up , For example, its Geely galaxy OS Vehicle intelligent control center system , Have a new generation of digital intelligent system , Innovative four screen linkage experience , Whole vehicle voice interaction system , And the front passenger's screen function, etc , It is enough to gain... At the level of intelligent technology Z The ultimate pursuit of technology by generations of users , Even the hot mainstream joint venture brands SUV models , For example, public Tiguan L、 Honda CR-V、 Toyota Rongfang, Nissan Qijun and other models , It's not competitive , This is the priority response of Chinese auto brands in the face of the rapid rejuvenation of the auto market and the scientific and technological market .

  

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In addition to achieving peer leadership in price and intelligence , The third pain point is Xingyue L In terms of mechanical performance and vehicle safety 30 The value of 10000 class products . First, in terms of mechanical properties , The more lucky star L By CMA Produced by European standard luxury intelligent manufacturing factory in Xi'an , The chassis is controlled by CEVT Professional adjustment by international team ,CMA The five global genes of the architecture , Given the star more L Ultimate safety performance and leading joint venture mechanical quality . In addition, in terms of vehicle safety , The more lucky star L Divide the main into HWA Highway assisted driving safety and all-round health and safety . Among them in HWA Highway assisted driving level , The more stars L Will actively monitor the surrounding environment , Automatic horizontal and vertical control , Complete safe driving assistance on the premise of safety . For health and safety , The more stars L Will adopt N95 Air conditioning filter element , And carry AQS Air purification 、PM2.5 Monitoring and protection 、 Fresh air system , as well as G-clean Profiles , Bring more healthy and safe environment in the car .

 

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As a Geely brand CMA High end series “ Chinese star ” Members of the series , The more stars L、 Xingrui and Xingyue S With the strength of high-value products beyond joint ventures ,1-7 The monthly cumulative sales volume is closer to 10 Thousands of cars , And such achievements can not be solved by simple product accumulation , But the sense of belonging of users brought by the gradual realization of high-end of the whole brand . The more stars L In the proportion of sales volume , The sales volume of high configuration models accounts for 62%, The average transaction price of all models is as high as 17 Ten thousand yuan ; The average monthly sales volume of Xingrui exceeds 10000 , In its share of sales , The sales volume of high configuration models accounts for 65%, The transaction price of the main selling models reached 13~14 Ten thousand yuan , Have entered the joint venture brand SUV And the price of the sedan “ Private land ”, This further proves that Geely China Star series is abandoning the cost-effective strategy of Chinese brands in the past , Turn to the proud achievements made by the high-value positive rigid joint venture brand , As Geely said ,“ Fight for the value of Chinese cars ”.





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