[ Car home information ] Looking at the product pedigree of Lincoln brand , Aviators can be said to be very “ young ” The models . And the domestic brand-new Lincoln pilot was born in 2020 year 7 Month official listing , As the second domestic model launched by the brand , Sincerity is nothing to say . It's standard 3.0 l V6 Twin turbocharged engine and 10 The high-speed automatic transmission is used as the power assembly , Become an important killer mace to attract consumers' attention . Now , The car has been on the market for more than a year , In the meantime , What is the performance of domestic pilots in the domestic market , Let's find out .
According to the big data of Auto Home , Aviator's main competitors include Volvo XC90、 The navigator 、 audi Q7, Next , Will sell from the market 、 Competition pattern 、 User distribution 、 The four dimensions of car owner evaluation provide you with a comprehensive analysis of product competitiveness .
【AI Look at the market 】 It's our new auto market analysis column , Relying on the massive and accurate big data of Auto Home , justified , For popular models 、 Conduct professional and objective analysis of hot spots such as market trends , Take you to quickly grasp the car market . The first 153 Content of the issue , What we bring to you is the interpretation of the competitiveness of domestic Lincoln Aviator products .
One 、 Market sales
2021 year 6 month , Aviator sales 993 car , Compared with the previous month, it increased by 22.4%, Compared with the same period last year 242.4%, Strong sales performance ; This year, 1-6 The cumulative monthly sales volume is 0.63 Thousands of cars , Compared with the same period last year 2058.6%, The cumulative sales performance is very bright . Looking at the overall medium and large-scale SUV market , This year, 6 The month and 1-6 The year-on-year growth rates of monthly cumulative sales were 10.5% and 44.3%,6 The monthly sales volume has increased to a certain extent , The cumulative sales performance is very bright . Whether in single month sales or cumulative sales , The pilots have realized the alignment of medium and large aircraft SUV Surpassing the market .
Two 、 Competition pattern
The comparison times between different car lines in the big data of auto home can well reflect the competitive relationship of car lines in the eyes of users . According to the model comparison data on the car home , In the car line compared with the pilot , The number of comparisons is in Top 3 The competing products are Volvo XC90、 The navigator 、 audi Q7, We regard it as the core competitive product of aviators . It can be seen that , For aviators , Volvo XC90 The competition for its users is the most intense .
that , Who is the most popular user in the competitive product circle ？ This year, 6 month , Users placing orders in the competitive product circle （ Leave an inquiry for a certain model 、 Test drive and other information or call 400 Independent users of the telephone ） The highest number is Volvo XC90, Users are the most popular ; The lowest number of single users is Aviator , Need to improve dealer activity , Offer a more attractive quotation , Promote potential customers to place orders ; Navigator's single user growth is the fastest , The popularity of users has increased significantly . The biggest drop in single user is Audi Q7, We need to strengthen product marketing .
3、 ... and 、 User distribution
From the user's order data , Aviators and their competitors are mainly concentrated in North China 、 East China . Number of flying households Top 3 The provinces are Guangdong 、 Beijing 、 Shandong ,Top 3 The cities are Beijing 、 Chengdu 、 zhengzhou ; Volvo XC90 User volume Top 3 The provinces are Shandong 、 guangdong 、 Beijing ,Top 3 The cities are Beijing 、 Shanghai 、 Chengdu ; Number of seafaring households Top 3 The provinces are Guangdong 、 jiangsu 、 Beijing ,Top 3 The cities are Beijing 、 Chengdu 、 Shanghai ; audi Q7 User volume Top 3 The provinces are Guangdong 、 Shandong 、 Beijing ,Top 3 The cities are Beijing 、 Shanghai 、 Chengdu . Aviator and its competitors are from Beijing 、 guangdong 、 Shandong and other provinces have the most . The cars in the competition circle are in Beijing 、 Chengdu 、 The market competition in Shanghai and other cities is the most intense .
Four 、 Car owner evaluation
In the competitive circle , audi Q7 The overall score of Hukou monument is 4.59, In the competitive product circle, the overall score is the highest . From the perspective of user evaluation , audi Q7 In manipulation 、 In terms of cost performance, the user gave a good evaluation , But in the interior 、 Fuel consumption needs to be improved . Volvo XC90 The overall score of word of mouth is 4.55, Ranked second in the overall score of word of mouth , With the audi Q7 comparison , The overall score gap of word of mouth is not large , It is cost-effective 、 The appearance is favored by users , But in the interior 、 The evaluation of fuel consumption is average , If we improve in these aspects , It is expected to get more users . Flying household Hukou monument ranks third , In terms of fuel consumption 、 There are some disadvantages in handling , It needs to be improved to improve user satisfaction . Navigator users have the lowest score , Impact on fuel consumption 、 The interior upholstery users are dissatisfied with more , Products need to be optimized , Meet the needs of users , Improve product competitiveness .
5、 ... and 、 summary
Taken together , The aviator is in its core competitive circle , Strong sales performance 、 The number of intended users has decreased , With Hukou stele , Strong overall competitiveness , The future is in fuel consumption 、 If you try to improve the handling , It is expected to further strengthen the competitiveness of products , Attract more user recognition .（ writing / Car home On the industry ）
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