For Volkswagen ,ID. The series of products themselves represent the determination to transform to electrification . After listing in China , After months of running in , The public ID. The series has finally made a breakthrough .
7 month ,ID. Series of products began to soar in large quantities in the Chinese market , SAIC Volkswagen, which has been listed for less than half a year ID.4 X and ID.6 X Retail sales doubled compared with the previous month , With 3009 Car sales hit a new high in a single month . and ID.4 X Our sales are more than 2000 car , It is also quite eye-catching among mainstream joint venture brands .
that , What prompted SAIC Volkswagen ID.X Series in just a few months after launch , Become a hot product ？
ID.X Double the volume of the series
Volkswagen will 2021 Year is defined as the first year , This year, the north and South masses 3 At the end of the month ID.4X and ID.4 CROZZ, Two models are based on Volkswagen MEB Pure electric products created by the platform , The main 20-25 10000 level compact SUV field , It's also popular fuel SUV The most successful segments .
At this year's Shanghai Auto Show , SAIC Volkswagen released ID The second model of the series ——ID.6 X, Linked to previously listed ID.4 X, SAIC Volkswagen relies on MEB The new round of electrification offensive launched by the platform has begun to take shape .
data display , Shanghai Volkswagen ID.X family （ID.4X and ID.6X）7 Retail sales in January exceeded 3,000 platform , Double the chain comparison , The north and South combined to create a monthly sales of more than 5500 Record of vehicles .
From last year 10 Month brand launch , In the year to 3 Official listing , Until then 7 The monthly sales volume doubled month on month ,ID.X Family sales are booming . At a time when chips are extremely scarce , It's not easy .
Can achieve such sales , It is also inseparable from SAIC Volkswagen's youth offensive since last year .
With the help of ID.X Launch of series models , SAIC Volkswagen's younger offensive has further accelerated , A series of young elements began to surround ID.4 X The launch of .
SAIC Volkswagen's senior brand marketing director once said ：“ Before ID.4 X The way of communicating with users can also be seen , We will use more young people ‘ Circle of friends ’ Concept , Including and Liu Yifei 、 Picchu's cooperation , We also hope to make this series of images and ID.4 X Together to create a breakthrough compared with the traditional public image , A younger direction .”
and ID.6X It meets the travel needs of more families , These two models cover medium and large pure electric vehicles SUV market , The upcoming compact model ID.3, For personalized trend users . Pinpoint consumers , Make SAIC Volkswagen ID. Series can achieve rapid sales growth .
The new model creates a circle
According to Volkswagen China's strategy , Both north and South Volkswagen will sell through a new agency system ID Series models . But SAIC Volkswagen is outside the agency system , It will also create a new digital city exhibition hall ——ID. Store X, It is also rapidly advancing in multi-channel synchronization . Up to now ,ID. The family's agents have expanded beyond 550 home , National one 、 Two 、 The third tier cities have completely covered .20 More than ID. Store (X) It is located and opened in key domestic new energy cities , Reach more consumers .
meanwhile , Offline channels and online direct connection also provide users with a closed-loop experience of interoperability .ONE APP（ SAIC Volkswagen super APP） Simplify the whole process of car selection and purchase ,ID. Partners bring one-to-one exclusive butler service ,ID. The angel 、ID. Ambassador online cloud exhibition hall standby consultation , Make ID. Family consumption experience is more convenient 、 Efficient .
While ensuring the basic plate of the product , SAIC Volkswagen has also started a comprehensive transformation in terms of digitization and new business model .
Empower with a new network Ecology ID. Series pure electric vehicle marketing , Strengthen user attraction , Different ages 、 Different levels 、 The needs of people with different consumption abilities are subdivided , Let these people get more accurate services .
“ We hope to make steady progress in the new energy market , Grow qualitatively and quantitatively , Not a flash in the pan ”, Volkswagen Group （ China ）CEO Feng Sihan said in a media interview , Expected by the end of this year ,ID. The sales volume of family products will reach 8-10 Thousands of cars , He believes that his confidence comes from that Volkswagen is a strong Challenger , The masses reinvent themselves .
As a product of SAIC Volkswagen's electrification transformation ,ID. The family is not only based on Volkswagen's... Specially developed for electrification MEB Research and development of pure electric platform , In intelligence 、 Science and technology have brought consumers a different experience from fuel vehicles .6 month ,ID.3 The order volume in Europe has exceeded 100000 , Volkswagen has also naturally jumped to the largest electric vehicle enterprise in Europe .
We should reproduce the successful experience of the European market in the Chinese market , We also need stronger product force 、 More distinctive brand and product features , And a more competitive sales model , After all , The Chinese market is the most competitive market for new energy in the world , Both the north and the South still have a long way to go .