Wechat automobile 2021-08-12 11:46:21 阅读数:678
In recent years, major automobile brands have launched various platforms , Who can become a new era in the automobile industry with serious internal volume “ After wave ”. Different from conventional “ platform ” Ideas , TOYOTA in 2017 The year will be an epoch-making TNGA The structure is introduced into the Chinese market , Its advanced nature and comprehensiveness once again refreshed consumers' cognition of cars . stay 2020 Global auto sales decreased in 13% Against the background of, Toyota returned to the first place in the world , Put on stage “ Students with excellent grades ” Return ,TNGA " .
Sales show vitality TNGA Let Toyota “ Back to youth ”
2020 year TNGA The sales volume of models in FAW Toyota and GAC Toyota accounts for as much as 78% and 71%, Respectively 80 Thousands of cars and 76 Thousands of cars . Dynamic sales figures show that Toyota TNGA Products are favored by Chinese consumers . The essence TNGA What's the magic of Architecture ？
TNGA Everyone is familiar with the name of , A mention TNGA Everybody “ Call the expert ”, But most people don't know what's great . First often said TNGA Architecture is not “ platform ”, Individuals prefer to call it a kind of car making “ idea ”, Toyota is called “TNGA Abundant nest concept ”.
TNGA Abundant nest concept , Generally speaking, it starts from the basic attributes of the car , Like manipulation 、 Security 、 Exterior and interior design 、 Performance performance 、 Durability and other aspects are improved , Involving automotive design 、 Research and development 、 production 、 Procurement and other whole industry chain , A set of combo , Toyota this wave “ Don't talk about military morality ” The operation makes the product force have no short board .
Previously used CE The Toyota of the system , The chief engineer according to the model he is responsible for , Do it all 、 chassis 、 Interior design , However, global sales 1000 Ten thousand cars at the same time , The number of Toyota's traditional platforms has reached 100 Kind of , Depending on the engine model 、 Displacement with different chassis , Matching work super 800 Kind of , Matching time and R & D cycle have increased exponentially , Product quality is not guaranteed .
Want to go back to the first , Xueba took out its 《 Huanggang secret volume 》——TNGA. for example 2017 The eighth generation Camry, which went public in , The car is not only the first Toyota to introduce into the Chinese market TNGA models , It also completely subverts Toyota's golden mean in appearance , Instead, fashion 、 A younger look . Besides , Interior aesthetics and tactility “ A sense of class ” Progress is obvious .
be based on TNGA The overall management system , The vehicle will be designed to be the most popular , no need “ Dolls ”. The transformed Toyota has changed since then “ Spirit boy ”, The younger brand image is gradually called by consumers “ There's something in it ”.
TNGA Comprehensive evolution of the optimal solution of the vehicle pain point
2020 Among the new car buyers in 50% by 90 After the young consumers , data display ,35 Consumers under the age of 41% The importance of automobile design ranks second among all factors of car purchase , In other words , After the appearance level, they will understand the vehicle “ soul ”.
“ The appearance is open ” Of TNGA Architecture products , At the same time, it has both humanized design and comfort considerations . For example, benefit from TNGA The platform is characterized by reduced center of gravity , Camry's material advantage on the seat , On the premise of ensuring comfort and wrapping , And get a wider view .
2020 According to the survey report of automobile information industry in , More than half of automobile consumers consider safety as their primary consideration . Toyota has always been known for its safety , In recent years, it has benefited from TNGA Architecture upgrade again , Security is the only level . In various collision tests at all levels at home and abroad , Toyota TNGA models “ Tu Bang ” It's not uncommon .
In North America IIHS In the evaluation , Camry and leiling completed all crash test subdivisions with full excellence . China Insurance Research Institute in China and C-NCAP in , Toyota TNGA The performance of the model is also bright enough . end 2020 year 11 In the test project of China Insurance Research Institute released in June , FAW Toyota Corolla ranks in the top three of the general list , Asian dragons 、 Yize and GAC Toyota leiling take over 4-6 position , And also get G Grade score 2018 GAC Toyota Camry is still at the top of the overall list （ The first 12 name ）.
front 12 There are more than 40% For Toyota TNGA Architecture model , That's enough to say TNGA Perfect performance in security , In contrast, behind other models “ platform ” be cast into the shade , Become “ Atmosphere group ”.
The real Toyota did well in the crash test ,TNGA " , From design 、 purchase 、 Manufacturing adopts all-round Toyota standardization , Use laser spiral welding , The overall rigidity of the body is improved 30%-65%. For example, leiling has a lot of 1670MPA Hot formed steel shall be used for chassis 、A column 、B Columns and other key skeleton parts , Effectively protect the safety of passengers .
Fuel economy is also a matter of great concern to most consumers , It's also TNGA A major goal of Architecture . stay TNGA Under the architecture , Toyota has developed a combination of driving performance and quality 、 More environmentally friendly Powertrain , In terms of power performance improvement 15% Simultaneous implementation of 18% The above carbon emission reduction .
This year, TNGA New powertrain ：DynamicForce Engine1.5L, First used in the global sales of corolla “ Number one scholar ” models , The fuel consumption of one hundred kilometers is only 5.1L. Toyota is based on TNGA Effectively improve the low-speed torque of the vehicle , coordination WCVT, The starting and downshift response of the vehicle is lower than that of similar technologies before 1 second .
With good fuel economy , Consumers still attach great importance to the handling and comfort of the vehicle . In the morning and evening, the peak time is often 1 More than hours of congestion , When I go to the suburbs at the weekend, I still have a high probability of using cars when the road conditions are not good enough .
Willanda was carrying DVT The 4WD system can distribute the torque of the left and right rear wheels ,TNGA Gives the vehicle a new chassis design , Double wishbone suspension, high-precision steering gear and low center of gravity body bring better dynamic response . The handling and comfort are first-class in daily driving , And in bad road conditions ,TNGA The performance of all-round quality also gives people great confidence .
TNGA Strong lineup continues “ Call in ”, Future period
Lean manufacturing , Improve in an all-round way ,TNGA Let Toyota products climb another peak . Through excellent cost control ability and control ability of the whole industrial chain ,TNGA It can provide consumers with the same quality 、“ Add quantity without price ” The models .“ A good Toyota ” In recent years, it has been joked by netizens as “ Wealth management products ”, It directly reflects the ultra-high hedging rate of Toyota models , It also reflects Toyota TNGA The omnipotent product power is deeply recognized by consumers .
The world's best-selling car corolla is also on sale this year TNGA Upgraded under the blessing of , Recently listed luxury big seven SUV Benchmark model new Highlander , And medium SUVRAV4 And the main four-wheel drive control of the willanda model and so on , From entry-level to high-end models , From cars to SUV, Toyota relies on TNGA Superelevation of Architecture “ flexible ”, Let Toyota products have obvious differentiated positioning and product power .
With TNGA The gradual enrichment of models , Toyota has successfully created a younger brand image , Avant garde appearance 、 Interior design with strong sense of grade and comfortable driving experience . In the past 2020 FAW Toyota and GAC Toyota surpassed 7 The sales volume of% is TNGA models , Toyota plans 2023 This proportion was increased to 95%.
Return to the first place in the world 、 Younger brand 、 Product force is “ Call the expert ”, Toyota's gorgeous turn this time relies on the fundamental innovation of the concept of car building TNGA. In the future, Toyota cars, whether entry-level or high-end , Will use TNGA Architecture R & D and building . The powerful Toyota TNGA The lineup will continue “ Call in ”, Provide the same quality products for consumers with different needs .
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