Hunan Satellite TV joins hands with auto home 818 global auto Festival. Stars drive on site, enjoy preferential lottery and buy a car feast

Wechat automobile 2021-08-12 12:26:04 阅读数:350

本文一共[544]字,预计阅读时长:1分钟~
hunan satellite tv joins hands
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2021 year , The whole society is fighting a resurgent epidemic “ be more competitive ”, China's auto industry is also facing severe challenges . In this special period , Open the third “818 Global car night ”, Whether it's for car home , Or Hunan Satellite TV , Is a great test , And under the heavy pressure of the market “ Late car ” Also redefining “ People and goods yard ” The logic of : Traditional consumers upgrade to users , Upgrade traditional products to personalized products , Traditional stores are upgraded to scenes . Under this logic , Car house is no longer “ Wait for the user to enter the store ” It is “ Where users are, where I go ”, adopt “ Late car ” This huge field , Utilization flow 、 data 、 Experience and other new ways to play , Make users and products infinitely close , So as to meet the increasingly diversified needs of users .


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Establish Z Generational brand values , Seize the flow depression together


With 90&95 After the rise of , all-new Z Generation has come , about Z For generations , A good spread , personality 、 temperature 、 Experience is indispensable . therefore , This field “ Late car ” Although the stars are shining , But the arrangement is by no means a simple stack of superstars and traffic , Instead, the sense of science and technology and history of automobile culture are implanted into the content of the party , The audience will be one after another “ Car interactive show ” Find your own memories and feelings . In order to divert the TV audience to the online auto show , This year, autohome also set up a traffic growth Department , One of them “ Network interaction group ”, Ensure the effect of network interaction , Keep the people who have the most decision-making power and purchasing power in the Party firmly .

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stay To C Beyond the end , Auto home is also helping customers seize the value depression , Show the strength of car home . This year, , Car house took 10 The combined boxing method of sub items , Car model competition 、 Baicheng Auto Show 、 Super partner Carnival And Dream car activities take turns , by 818 spin 、 Diversion 、 Store up customers , Help partner customers build influence .


Create the strongest wisdom field , Technology can break the situation, global marketing


This year, , Hunan Satellite TV has put forward a revolutionary “ Live broadcast ” strategic , With the most intensive live broadcast frequency and multi-level distribution matrix in history , Boost multiple rounds of value-added of brand traffic , make “ product 、 effect 、 pin ” Three in the first mock exam , This is the integration of media intelligence and digital technology . In today's soaring productivity , Let technology work in the field of marketing , The integration of the two will often open up new advanced channels , This time “ Car home 818 Global super Auto Show ” It also perfectly explains this .

Long press QR code Free participation After registration, exhibitors will contact you with the preferential policies for models

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One of the core attractions of this auto show is one museum with multiple areas , One thousand thousand . Car home relies on 4 Billion user data and the world's leading intelligent ecosystem , The first-line car enterprise brand “ pack ” To the door of consumers , And pass 3D Virtual technology , Provide consumers with diversified online car viewing experience , The whole process is full of personalized and intellectual color .

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Tonight? , The car house will bring FAW - The public 、 Dongfeng Nissan 、 Changan Ford 、 The harvard SUV、 dongfeng Honda、WEY common 6 Big car manufacturers 6 A hot model appeared in the release link , The background will match accurate users through big data technology , Let the coverage of TV 、 Communication power 、 Credibility and e-commerce APP The transformative power of 、 Combined with sales force , Achieve accurate touch of all media marketing .(2021 Specific participating stars , Subject to the actual situation )



Enhance national happiness , It's a responsibility , It's also a state


With “ automobile ” Appearance , The living space of human society is broader , Communication is also more convenient , future ,“ vehicle ” The impact on us will be greater and greater . “ Late car ” Not just a Carnival Party , It also carries content marketing 、 Cross-border cooperation 、 Industry communication and other functions , And gradually become a brand activity with strong social influence , This year, ,“ Late car ” The continuation of also reveals deeper information .

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This time, “818 Global super Auto Show ” Theme “ Dream of a good car , Get it at a low price ”, Live , The audience has a chance 1 Yuan second kills new cars and carves up 1 Million red packets . In a rather heavy 2020 in , This kind of play is really moving . There are more and more ways for brands to interact ,“ Dry thunder does not rain ” More and more , Car house is going to tell you —— Wumart and low price do not conflict , I want to give you a steady sense of happiness .

Long press QR code Free participation After registration, exhibitors will contact you with the preferential policies for models
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from “ social responsibility ” for , This is to meet the expectations and aspirations of the whole society for a better life , from “ Economic performance ” for , This is to provide a solution for the digital transformation of China's automobile industry . Compared with creating anxiety , To two or morethings “ social results ” And “ Economic performance ”, This is the temperament and pattern that industry leaders should have !


Every year is better than every year , To make “ Late car ”, We are professional


Ben site “ Late car ” Operated by Shen Xin studio of Hunan Satellite TV , As the ace studio of Hunan Satellite TV , Shen Xin studio created 《 Day day up 》《 Cloud time every day 》 And other quality columns with win-win reputation and ratings , He used to operate a knife 《 Hunan TV Spring Festival Gala 》 《 Let's do it , brother ! Mango poverty alleviation cloud supermarket live broadcast 》 《 Hunan Satellite TV's New Year Concert 》 Wait for the big live party , Have a wealth of “ Hot style ” Experience .(2021 Specific participating stars , Subject to the actual situation )

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Shen Xin studio's programs have always been public welfare 、 Warmth 、 Positive energy , And this one “ Late car ” Will also use “ happy ” For the keyword , Union of the times 、 innovative 、 Technology 、 Entertainment in one , from 7 The big theme module deduces a better life , Show the development process of automobile industry , Reflect the changes of people's living standards from the side . When the , Various classic models will appear on the beautiful stage in turn , Li Yuchun last year , Wang Yibo 、 Huang Xiaoming last year 、 Liu Yuning last year 、 Zhang Jie and more than 30 other artists and guests will also appear on the scene , Present a real super feast for the audience .(2021 Specific participating stars , Subject to the actual situation )


8 month 18 Japan 19:30 Lock Hunan Satellite TV ,“2021 Car home 818 Global car night ” I'll be with you !

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Long press QR code Free participation After registration, exhibitors will contact you with the preferential policies for models

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