The momentum is strong. The sales volume of SAIC Volkswagen ID. family exceeded 3000 in July, frightening opponents with strength!

Wechat automobile 2021-08-12 23:23:54 阅读数:939

本文一共[544]字,预计阅读时长:1分钟~
momentum strong. strong sales saic
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New energy vehicles are becoming more and more popular in the domestic market . It took only half a year this year to achieve sales exceeding 120 The scale of ten thousand vehicles , This data is consistent with 2019 The sales volume of new energy vehicles in the whole year was just flat , This is enough to show that the popularity of new energy vehicles is gradually increasing .
 
In the main melody of rising sales , There are also many fast-moving players . Judging from the sales report of new energy vehicles just released in July , mass ID. The family is the top member in the new energy vehicle competition .ID. Family this year 7 A total of new cars are expected to be sold in China in June 6000 car , The growth rate is quite rapid . As a new car line ,ID. The family can achieve this achievement in such a short time is quite excellent , Need to know , It took Wei Lai three years to achieve this delivery .
 
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ID. Behind the growth of family sales , Can't live without SAIC Volkswagen ID. Family push . Shanghai Volkswagen ID. family 7 Monthly sales of more than 3000 vehicles , Double month on month . As a new energy vehicle series of traditional automobile enterprises , Can have such a market performance , Due to its product characteristics and precise positioning .

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MEB Empower 、 Superior product power , Is the key to driving sales growth


Shanghai Volkswagen ID. Family is not a derivative of Volkswagen in the era of oil vehicles , It was born in Volkswagen's latest MEB Products of the platform , In the past “ Oil to electricity ” Different models .MEB Modular architecture is a professional electric vehicle platform , Different levels can be created based on this 、 Different sizes 、 Different types of electric vehicles . In addition to those currently on the market ID.4 X、ID.6 X models , Shanghai Volkswagen ID. The family will also introduce ID.3 New products such as . therefore ,ID. The family has a driving experience and use experience different from the traditional fuel models of Volkswagen brand , This is to support SAIC Volkswagen ID. Family sales are popular at the grass-roots level 、 The most fundamental force .
 
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Electric vehicles always value performance and endurance , Pay more attention to the sense of science and Technology . As SAIC Volkswagen ID. Two trumps of the family ,ID.4 X and ID.6 X In terms of power performance, it is enough to satisfy most consumers , No radical adjustments , There is no abrupt driving feeling , It doesn't take much time for users to adapt to the process of changing from oil truck to tram . The two models are the highest 555km and 588km The endurance performance of , At the level of the middle and upper reaches of the same level , Longer 、 More accurate endurance greatly alleviates users' endurance anxiety .
 
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ID.4 X and ID.6 X Are models that emphasize sensory technology , It not only has high recognition and futuristic appearance , There is also a high-tech interior and human-computer interaction experience . Both models are equipped with IQ. Light Light eye matrix headlamp , It is also equipped with welcome wake-up and departure sleep light effects . When the vehicle is unlocked , The headlight group will show a slowly rising light effect ; And when you leave the car , It also casts light on the ground . Compared with simple voice reminders , This light effect can increase the feeling of human and vehicle influenza and ceremony .
  
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Besides ,ID.4 X and ID.6 X All equipped AR-HUD function , This function can provide road guidance for the driver more intuitively , Combined with full LCD instrument and central control screen to form three screen interaction , It not only increases driving safety, but also improves data readability .
 
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More Than This ,ID.4 X and ID.6 X And hidden “ Colored eggs ” function , The driver can pass ID. Light Light language system , Show your friends the unique lantern effect , Add fun , This is a dazzling function .
 

Young female users in first tier cities are ID. The dominant consumption force of the family


Shanghai Volkswagen ID. Family sales are growing so fast , What people are buying ? From the relevant research , first-tier cities 、 Young people 、 Women these three groups of keywords , At SAIC Volkswagen ID. Family car buyers appear most . Shanghai Volkswagen ID. The main consumption areas of the family are concentrated in Beijing 、 Shanghai 、 Shenzhen 、 Hangzhou 、 Chengdu and other leading cities ; Consumer groups take 80、90 Young forces after , More than half of the users are young people . meanwhile , The number of female users has reached 40% .
 
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From the consumption structure, it is not difficult to see that SAIC Volkswagen ID. What is the attraction of family products . The first is the appearance that can impress users , Female consumers are more subjective when consuming , Good looking is the first step to attract their attention , SAIC Volkswagen, which has 40% female users ID. The family is enough to prove that this is a good-looking 、 fashion 、 Younger models . In brother Gulu's opinion , Shanghai Volkswagen ID. The key for the family to attract many female consumers is not only the appearance , It's easy to use 、 Easy to handle 、 The characteristic of large space is also the main factor to win favor .
 
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meanwhile , Shanghai Volkswagen ID. Through the unique expression of technology and personalization , Establish communication with young people and resonate , Make the model gain more recognition among the young group . But while pursuing individuality , Shanghai Volkswagen ID. The family has not ignored the ergonomics 、 Convenience considerations , So in practice ,ID.4 X and ID.6 X It will not be inconvenient to use like some new power brand models . And this is the inside story of the traditional car brand , And in the manufacturing process 、 The performance of product safety is also more guaranteed .
 
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ID. The family is not afraid of the threat of their opponents


Consumers can be moved by excellent product power , But when it comes to the actual purchase level, it is often affected by the product price . Shanghai Volkswagen ID. At the product power level, the family is enough to compete with most products of the same level . In the current market , Shanghai Volkswagen ID. The family has many competitors , But the strongest opponent is Tesla's Model Y and Model 3, These two models are the hottest products in the electric vehicle market .
 
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Maybe I saw the public ID. The challenge of the model , Tesla this year 7 Month to month ModelY and Model 3 The selling price is reduced , And ID. The models have formed a large overlap . But fortunately, SAIC Volkswagen ID. The family has resisted this low price threat with excellent product strength , And achieve month on month growth in sales , Not afraid of the threat of competition .

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China is the world's largest single car consumer market , On the electric track , Many strong players have long dominated here . In the face of such a situation , Volkswagen chose to remove the traditional car building concept , From a digital perspective , Bring based on MEB Built by architecture ID. Family car . SAIC Volkswagen to ID.4X and ID.6X Two heavy models , The first shot of Volkswagen brand in the electric track , Achieve good sales performance , Show SAIC Volkswagen to the market ID. The strength of the family . With the development of electrification , Shanghai Volkswagen ID. The family will also continue to introduce new products , Like the one that will be on the market this year ID.3 models , To further enhance the competitiveness of the brand .

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