The pattern of Chengdu auto show has changed, with domestic cars playing the leading role and joint venture cars willing to be green leaves

Wechat automobile 2021-08-31 03:04:22 阅读数:478

pattern chengdu auto changed domestic

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The 24th Chengdu International Auto Show is about to open , There are more than this year 130 Enterprises participated in the exhibition , The new cars on display are more than 1500 Yu Tai , And on the first day of development, there are nearly 60 A new car launch . From these data , The excitement of Chengdu auto show remains , However, the internal pattern has changed , Due to the lack of core , The joint venture brand is tarnished , Independent brands become the protagonist of the whole exhibition , New models released more .

 

Self owned brand power, electrification and high-end


The dependence of domestic auto enterprises on overseas chips is relatively low , The chip crisis has not been much affected ,7 The retail volume of independent new cars also reached 64 Thousands of cars , Year-on-year growth 20%, Chain ratio 6 Monthly growth 5%.
 
At the show , The offensive of independent brand products is also relatively strong , Among them, Harvard under Great Wall Motors 、WEY、 tanks 、 Sub brands such as Euler have brought new models , It is the most active independent brand , The specific term , tanks 500 There will be a debut 、WEY Macchiato is officially on the market , The mass production versions of Euler ballet cat and punk cat will appear .

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Except for Great Wall Motors , Geely cars also move frequently , Lingke brand's first medium and large-scale SUV Led the g 09 Pre sale will be opened , Simultaneous collar 05+ And polar krypton 01 Also make an appearance . in addition , Changan Automobile will also bring UNI The first car in the series UNI-V, And new models UNI-T and UNI-K PHEV.
 
There are not only the three giants of independent brands , chery 、 Gac and kei 、 BYD 、 Jac and other brands also bring many new cars , Specific models include Chery QQ ice cream 、 The way M3X Mars Architecture PRO、 GAC motor is brand new GS8 And shadow leopard , And BYD dolphins 、 element PLUS Models such as . meanwhile , Wei to 、 Ideal 、 Xiao peng 、 The models of new power auto enterprises such as Gaohe will also be displayed at the auto show , According to a source , The number of new cars of independent models is more than half of all participating vehicles , Become the protagonist of Chengdu auto show .

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Two features can be found in the new cars released by independent car enterprises , New energy and high-end .
 
At present, the domestic new energy vehicle market is a blue ocean , And the market recognition of independent new energy vehicles is much higher than that of joint venture models . According to the data released by the Federation , This year, 7 The retail sales of new energy vehicles reached 22.2 Thousands of cars , Among them, the penetration rate of independent brand new energy vehicles is as high as 30.1%, The penetration rate of joint venture brand models is only 8%. It is worth mentioning that , At present, a large number of independent new energy vehicles are also exported to foreign countries . This is a good opportunity for independent brands , Of course I don't want to miss it , Push new cars to seize more market share .
 
in addition , The national policy also points out the direction for independent car enterprises , Previously, relevant departments have made it clear that China will strive for 2030 Reached the carbon peak years ago , And strive to win 2060 Carbon neutralization was achieved in , Therefore, independent car companies are actively responding to the call , Actively launch new energy models .

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While vigorously developing new energy vehicles , The original intention of independent car enterprises has not changed , The Great Wall 、 geely 、 changan 、 Chery is trying to get higher , tanks 、 Led the g 、UNI Sequence , And Xingtu brand bring new models at the auto show .
 
The new four modernizations are the new trend of the auto market , In addition, the prices of luxury brand models continue to drop , Independent brands want to get better development in the market , High end is the inevitable development direction . in addition , With the technological progress of independent auto enterprises , And the consumption concept of automobile users is gradually mature , The market acceptance of independent high-end models is also getting higher and higher , Linker and UNI The excellent market performance of the series is a good example . This gives independent brands the confidence to develop high-end products .

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Chip shortage has tarnished the joint venture brand

 
The chip crisis has a great impact on the joint venture brand , The public 、 Toyota 、 ford 、 GM and other auto giants have shut down some factories , The production capacity of cash on sale vehicles is limited , Not to mention spending chips to push new models , Need to know , It usually takes hundreds of chips to produce a new model , Even smarter models need thousands of chips .
 
There are really not many new models released by joint venture brands at Chengdu auto show , But these new cars also have something to look at , Facing the increasingly popular new energy vehicle market , A number of auto companies began to make efforts to develop new energy vehicles , Especially German brands .
 
among , Volkswagen will make its debut at the auto show ID.3 Domestic models , This is the ID.4、ID.6 The latter third paragraph is introduced into domestic ID. Series models , We can see Volkswagen's determination to transform into electrification . At present, Volkswagen's performance in the new energy vehicle market is also gradually improving , Last month in the Chinese market , Volkswagen ID The sales volume of the series has doubled month on month , from 6 In the 3000 The number of cars increased to 7 In the 6000 car , And this is the result achieved when the chip is limited .

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Not just Volkswagen , It is said that SAIC Audi will also bring the brand's second domestic model Q5 e-tron The debut of , This one is based on MEB The model built by the platform , It is also the first pure electric car of SAIC Audi SUV.
 
Other brands , Most of them are mainly fuel vehicles , For example, a new generation of Mercedes Benz C Level published price 、 Toyota will make its debut 、 Crown Lufang listing, etc . in addition , Nissan's new generation Qijun 、 Eighth generation Golf GTI、 New BMW X3、X4 as well as 2 system Coupe And other models will appear .
 
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In these fuel models , Infiniti is brand new QX60 Attracted the attention of the car buyer , This low-key car brand has returned to our vision , Bring new QX60 Will be the of Infiniti's booth C Two models . The product power of the new car has many highlights , Including the appearance design of overseas models , And carrying 2.0T VC-Turbo Engine, etc . This car is expected to revive the influence of Infiniti brand in the Chinese market .

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Under the trend of new four modernizations , Many auto companies are making efforts in the field of new energy vehicles , Unfortunately, limited by the supply of chips , The brand-new models brought by the joint venture brand are not many , Independent brands benefit from their low dependence on foreign chips , Therefore, the new plan has not been greatly affected , There is an opportunity to surpass the joint venture models . At present, judging from the number of new cars released by the independent and joint venture camps , Obviously, independent brands have more advantages , But after the opening of the exhibition, can the flow of people in the independent brand booth exceed that of the joint venture brand ? You'll soon know the answer .


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