It is said that "new Chang'an Mazda" was born!

Wechat automobile 2021-08-31 17:42:02 阅读数:675

said new chang mazda born

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Since last year , Rumors about the merger between FAW Mazda and Chang'an Mazda have come out frequently , But neither official confirmed the authenticity of the news .


In the recently , The merger of Chang'an Mazda and FAW Mazda has finally settled .


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Mazda Motor 、 Changan automobile 、 China FAW on the acquisition of FAW Mazda sales company by Chang'an Mazda , Officially issued a joint statement , FAW Mazda will be changed to Mazda and ( new ) A joint venture jointly funded by Chang'an Mazda ,( new ) Chang'an Mazda will inherit the related businesses of Chang'an Mazda and Mazda .


The specific statement is as follows :


recently , China's FAW has made a joint venture between Mazda and Chang'an Automobile, Chang'an Mazda Automobile Co., Ltd., in Beijing Equity Exchange ( Hereinafter referred to as “ Chang'an Mazda ”) The capital increase project was successfully delisted . Accordingly , The three parties reached a consensus on the issue of FAW's participation in chief stock of an Mazda . According to the consensus , China FAW, as the investor of Chang'an Mazda capital increase project , FAW Mazda Automobile Sales Co., Ltd ( Hereinafter referred to as “ Faw Mazda ”)60% Equity valuation of , Contribution to Chang'an Mazda .


After the three parties have completed the approval procedures of relevant national government departments in accordance with Chinese laws , Chang'an Mazda will be changed into a joint venture jointly funded by three parties 【 Hereinafter referred to as “( new ) Chang'an Mazda ”】, The investment proportion of the three parties is ( Mazda )47.5%、( Changan automobile )47.5%、 and ( FAW China )5%.( new ) Chang'an Mazda will inherit the related businesses of Chang'an Mazda and Mazda . meanwhile , FAW Mazda will be changed to Mazda and ( new ) A joint venture jointly funded by Chang'an Mazda , Continue to undertake the business related to Mazda brand cars .


In the future, the three parties will optimize the business structure and operation mode of the joint venture in China to the greatest extent , To better meet the growing demand of the Chinese market .


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The official website of the Anti Monopoly Bureau of the State Administration of market supervision has publicized 《 Case of Chang'an Mazda Automobile Co., Ltd. acquiring the equity of FAW Mazda Automobile Sales Co., Ltd 》, The publicity period is 2021 year 8 month 17 solstice 2021 year 8 month 26 Japan . According to the information in the publicity form, we can know , Chang'an Mazda Automobile Co., Ltd. will take equity + The way of cash , The investigation of FAW Mazda Automobile Sales Co., Ltd 100% The acquisition of shares in , This means that FAW Mazda will , It has become a wholly-owned subsidiary of Chang'an Mazda .


According to the information of relevant dealers , Chang'an Mazda acquired FAW Mazda , The two will merge existing sales channels , All called “ Mazda ”, No longer divided into Changan and FAW . in other words , In the future, as long as it is a domestic Mazda model , Can be in any Mazda 4S Shop to buy 、 maintenance 、 Maintenance and other comprehensive services . Consumers are buying cars 、 Maintenance will be much more convenient .


A sign of withdrawal ?

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As early as the end of last year , There are rumors that FAW Mazda will “ dissolution ”, But at that time, both FAW and Chang'an denied the matter , FAW Mazda has issued a 《 solemn statement 》, It is said that rumors are fabricated .


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In this year 4 month , Another news broke out about Chang'an 、 FAW and Mazda are discussing the merger of FAW Mazda and Chang'an Mazda , Although the heads of all parties are as usual “ Deny three company ”, However, it has been disclosed many times through different channels and the information is highly overlapped , Have to make people daydream .


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meanwhile , There are also a large number of ATZ and CX-4 Of “ fracture ” vehicle , All claim to be delivered directly from the factory , The starting price has all fallen below 15 Ten thousand yuan , This price is lower than that of the same period 4S The discount reserve price of the store is much lower , This total disregard 4S Shop life and death , The practice of selling new cars , What's more, it smells a little “ despair ” The smell of .


Now the exit of FAW Mazda is a foregone conclusion , Looking back at these signs , Everything seems to be in the past .


Success is nothing but failure ?

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FAW Mazda was founded in 2005 year , In terms of time , It's still a little historical , But why “ A horse ” The tail logo of the model is marked with “ FAW car Mazda ”, The tail mark of Chang'an Mazda model is “ Chang'an Mazda ” Well ? Many people are puzzled about this .


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Actually , After leaving Mazda, Hainan at the beginning , Mazda and FAW Group are not what we usually call joint venture brands , It's just a joint venture sales company . In other words, Mazda is only qualified to sell , Not qualified for production , All models of FAW Mazda are manufactured by FAW factory “ OEM ”, then “ OEM ” Mazda sales , It also left many future problems .


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But long horses are different , It's a genuine joint venture . so to speak ,2012 The birth of Chang'an Mazda , You can already predict the life and death of a horse .


Not only in terms of relationship , From the distribution of models , Mazda has only six domestic models in the Chinese market , Changan Mazda accounts for four , Mazda 3 Oncella 、 Mazda CX-30、 Mazda CX-5、 Mazda CX-8. And Mazda 3 Anksila and CX-30 They are all new models with a new architecture , Vigorous vitality , Plus CX-5, The monthly sales volume of three cars is no problem . Besides , They will also present pure electric models at the next Chengdu auto show CX-30 EV Officially to the market , To get a positive integral of fuel consumption .


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At present, FAW Mazda has only Mazda 6 ATZ and CX-4 These two models , One is 2014 It has been on the market since B Levels of car , One is listed more than 5 Special models in China .


In terms of sales volume ,2020 The sales volume of Mazda brand in China was 21.47 Thousands of cars , Among them, the annual sales volume of Chang'an Mazda is 13.67 Thousands of cars , Year-on-year growth 0.24%; The annual sales volume of FAW Mazda last year was only 7.8 Thousands of cars , Year-on-year decline in 14.78%. And this year 1-7 month , Mazda's cumulative sales volume is 110,362 platform . among , The sales volume of FAW Mazda is 36,466 platform , fell 22.6%, Accounting for... Of Mazda's sales in China 33%; The sales volume of Chang'an Mazda is 73,896 platform , A mild increase year-on-year 8.8%, Accounting for... Of Mazda's sales in China 67%.


therefore , Whether from the perspective of product life cycle , Or from the perspective of today's sales , Chang'an Mazda is the absolute main force , No wonder FAW Mazda can't make any waves .


North South merger is “ win-win ” Do you ?

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As an earlier brand to enter the domestic car market , Mazda from the original mainstream joint venture brand , Up to now “ A low profile ” The situation of , It's hard not to be sad .


Once Mazda , with B First class car FAW Mazda 6 Continue to sell well , Let more people realize the charm of Mazda , It also makes FAW Mazda a more prominent one in the North-South Mazda . And Chang'an Mazda relies on Mazda 3、CX-5、CX-8 And other product lines of various models , stay 2014 year , In terms of sales volume, it has achieved the anti surpassing of FAW Mazda . Although FAW Mazda has CX-4 The launch of new models , But it's just “ Little fire ” A handful of , In the end, it still didn't get out of the situation of low sales .


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In addition to the sales gap , FAW Mazda has relatively few models , It is difficult to support a brand channel , This is also an important reason for the merger of the two companies . Some industry analysts pointed out that , Mazda's two brands use a small number of models in different channels , It's better to concentrate on one sales channel .


When other families are launching sister models , Mazda insists on different channels 、 Different levels of vehicle routes . Respond to new market changes , Mazda always seems to slow down . When hybrid technology is widely used , Mazda is still sticking to the natural inhalation technology line .


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As the only century old car enterprise in Japan , Mazda has always followed the route of small and beautiful , With the merger of the two companies , Their respective dealer networks will also be merged , It is expected to sell FAW Mazda and Chang'an Mazda brand models at the same time . This merger , Can it drive Mazda's sales growth ? Let time tell us the answer .


Cui Dongshu, secretary-general of the national passenger vehicle market information Federation, thinks , If Mazda wants to achieve better development in China , It needs strong technology to support .“ With reference to Japanese car companies Toyota and Honda , The development of Japanese cars needs strong technical support . Mazda's original technology , Such as chuangchi, blue sky, etc , Further breakthroughs are needed , Meet new emission requirements in terms of fuel consumption , At the same time, break through other product highlights that consumers like .”


Comment on :


thus , The merger of FAW Mazda into Chang'an Mazda has finally settled , In the future, Mazda's joint venture in China will only be Chang'an Mazda , And this enterprise will also include the shareholding of FAW .


The suspense left is , After the merger of Yima and Changma , Changchun factory originally owned by Yima , And ATZ, which is currently in production 、CX-4 Where will these two models go ? We will continue to pay attention .


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