Two months and three five-year strategic plans. Who is the most radical and who invests the most

Wechat automobile 2021-08-31 17:42:13 阅读数:749

months five-year year strategic plans.

Total number 1209 period

Full text of 2522 word , It takes about 4 minute



Editor-in-Chief | Liming Ma
Coordinating editor | Zhang Yu
Editing and editing | Tan Yang


According to the latest statistics released by China Automobile Industry Association , This year, 7 month , The market share of Chinese brand passenger cars has risen again ,46.4% Share of , It has set a record of nearly 17 A month high . The reasons for this situation , On the one hand, it is a joint venture 、 The performance of luxury brands is relatively low , On the other hand, the main reason is that Chinese brands are really strong enough , We have achieved good results in rising against the trend .


in fact , Continuous and growing “ Chip shortage ” The crisis , For joint ventures 、 Luxury brands have a relatively greater impact , Chinese brands are relatively more flexible in dealing with this matter ; secondly , China's leading brand enterprises take the lead in recovering , Played a more obvious head effect .


 picture


Besides , From the passenger Union 1-7 In June, the retail sales ranking of narrow passenger car manufacturers can be seen , changan 、 geely 、 The three Chinese brands of the Great Wall rank among the top ten , In the fourth 、 Fifth and eighth . And compared with last year , Further narrowing the gap with joint venture brand head enterprises .


 picture


thus it can be seen , The increase of the share of Chinese brand market depends on the independent leading enterprises , And the competition with the sales ranking of joint venture brands , Is mainly to see changan 、 geely and The Great Wall Three independent car companies .


And in these two months , The three auto companies have successively released their five-year strategic plans . Whether it's competition with joint venture leaders , Still talking to your own “ be more competitive ”, All three of them have their own clear plans and expectations .


0
1

Within two months 3 Share “ Five year strategic plan ”

 

Yesterday, ,2021 Chang'an Automobile Science and technology ecological conference officially opened . Changan Automobile has made it clear to comprehensively accelerate the transformation to an intelligent low-carbon travel technology company , restore “ New car + New ecology ” New positioning of , It also released “ Five year strategic plan ”, Target at 2025 In, the sales volume of Chang'an brand reached 300 Thousands of cars , New energy accounts for 35%.

 

 picture


And a week ago , Geely motor released 2021 After the first half results , Then the latest 5 Outline of the annual development plan , The goal is To 2025 year , The market share ranks first among Chinese brands , Sales of 365 Thousands of cars ( Krypton car ), Among them, intelligent electric vehicles account for more than 30%.


Push back the time for more than a month ,6 month 28 Japan , Great Wall Motors in its 2025 Strategy press conference and the third conference 8 At the th science and Technology Festival , Also released the future 5 The strategy for 2010 . Great Wall Motor's five-year goal is : To 2025 year , Achieve global sales 400 Thousands of cars , among 80% For new energy vehicles , Operating income exceeding 6000 One hundred million yuan .


 picture


from 6 month 28 Great Wall Motors in Japan , To 8 month 18 Geely cars on the th , Then yesterday's Chang'an Automobile . In less than two months , The independent top three have successively released the strategic plan for the next five years . Of course , The five-year strategic plan released by each auto enterprise is the demand of brand development , But in such a short time next to the release , There is more or less a trace “ be more competitive ” The meaning of .


 picture

Tabulation : Malache City


0
2

Who is the most radical , Who invested the most ?

 

From the perspective of annual sales target , There is no doubt that Great Wall Motors ( Global sales 400 Thousands of cars ) Is the most radical . Of course , Chang'an and Geely are only slightly less than the Great Wall , Compared with their current sales base , In fact, it is a very high goal .


Disclosure of information , Great Wall motor 2020 The annual sales volume is 1111598 car , Year-on-year growth 4.8%, And exceeded the sales volume of one million vehicles for the fifth consecutive year . But even so , To reach 2025 Annual sales 400 The target of 10,000 vehicles , It's also somewhat exaggerated .


Because this means that Great Wall Motors will , Must complete the annual 25%-30% Compound growth rate of sales . With the transformation of domestic auto market from incremental era to stock Era , Considering the current base plate of Great Wall Motor , The difficulty of such a high growth rate can be imagined .


So what exactly does Great Wall Motor rely on ?


It is reported that , In order to achieve this strategic goal , Great Wall Motors has made effective reserves . Great Wall Motors will be in the next five years , The cumulative R & D investment will reach 1000 One hundred million yuan . With sufficient R & D capital reserves , It will become a practical guarantee for Great Wall Motors to continuously cultivate its internal power .


On the other hand , Great Wall Motors will also actively practice the global layout of enterprises . So , Great Wall Motors has not only laid out global R & D 、 production 、 sales , Also continue to cultivate the brand 、 technology 、 Globalization of talent . cover “ Seven countries and ten places ” R & D layout , as well as 9 A domestic production base ,3 An overseas process vehicle factory and 5 individual KD factory .


 picture


meanwhile , Great Wall Motors is pushing South America 、 Vehicle projects in Europe and other places , In the future, it will continue to make layout in key overseas markets . thus it can be seen , Whether it can meet the sales forecast in five years or not , Great Wall Motors' overseas layout will contribute a considerable proportion .


Look at Chang'an and Geely .


although 5 The annual sales target after is lower than that of great wall , But in terms of investment, Chang'an automobile is no less than Great Wall Automobile .


Yesterday, , Changan Automobile said at the science and technology ecology Conference , In the next five years , Changan Automobile is expected to invest in the whole industry chain 1500 One hundred million yuan , Create a technology ecosystem for technology companies , Accelerate the construction of software and intelligent capabilities .


Besides , Changan Automobile will also actively introduce and train a large number of intelligent software talents . Expect to 2025 year , The proportion of intelligent software talents reaches 50%; At the same time, we will vigorously introduce leading talents , Build a highland for global talents .


Geely has mainly defined the main direction of the product . Geely said , We will continue to optimize our products , Continuously improve the platform product layout , Actively expand overseas market , Further improve the sales of pure electric vehicles and plug-in hybrid models .


meanwhile , Geely Automobile will adhere to the blue Geely action plan formulated and implemented earlier this year . One side , Focus on intelligent energy-saving and small displacement new energy vehicles , Including hybrids 、 Add program plug-in hybrid ; On the other hand , Focus on high-end intelligent pure electric vehicles , Actively participate in the competition of intelligent pure electric vehicle market .


so , Comprehensive funds 、 technology 、 In terms of the investment of relevant resources , Whether it's the Great Wall 、 Geely or Chang'an , It can be said that they are fully committed .


0
3

Between them , What do you have in common ?

 

Five year strategic plan integrating the three brands , It is not difficult for us to see the Great Wall 、 Geely and Chang'an , Both regard new energy vehicles and smart vehicles as an important driving force for the growth of enterprise sales and brand level .


Wei Jianjun, chairman of Great Wall Motors, believes that , The next three to five years will be the best opportunity for Chinese auto brands to lead in the field of new energy and intelligence , And this opportunity , For once .


And Chang'an Automobile Zhu Huarong thinks , The birth of a new track , It makes Chinese auto brands usher in a brand renewal that is rare in a century 、 Value return and overtaking opportunities . He thinks the future 10 year , China will have a world-class Automobile Company .


Geely is full of confidence in its high-end electric vehicle brand krypton . An Conghui said , To 2025 year , Krypton sales are expected to reach 65 Thousands of cars , The market share of high-end intelligent electric vehicles in the world has reached the top three in the world .


Besides , Practice enterprise globalization , Accelerate the pace of enterprise transformation , It is also the common starting point and direction of the three independent powers .


Whether it is the global layout of Great Wall Motors , Geely is also clear about the ambition of krypton auto market to occupy the top three in the world , Or the vision of Chang'an automobile to become a world-class brand , Are inseparable from the core of enterprise globalization . The transformation from automobile manufacturers to intelligent low-carbon travel technology companies , Undoubtedly, it is also the common pursuit of the three brands .


so , The sales target is just floating on the surface flag, In essence, we should make our own efforts , Realize the upward development of Chinese brands .



Ma Yue :


In two months , The independent top three have successively issued five-year strategic plans , It is the routine operation for the enterprise to clarify the future direction and goal , At the same time, it is also a necessary measure to boost morale and self-confidence . From three five-year strategic plans , See the ambition and courage of Chinese auto brands , It also defines the general direction and path of their efforts . In the country “ the 14th Five-Year Plan ” At the beginning Occasion , Under the general trend of upgrading the automobile industry , Brand upward may be the only and correct common answer .



END


Copyright notice : Some pictures in this article are from the Internet

If copyright issues are involved , Please contact the official account with the certificate of ownership

If you need to reprint, please apply to the official account and get authorization.


Transaction security Malache City plus More highlights , All in the horse drawn cart City applet

 picture

版权声明:本文为[Wechat automobile]所创,转载请带上原文链接,感谢。 https://car.inotgo.com/2021/08/20210825193713893N.html