Chang'an Automobile released the strategy of "new automobile and new ecology"

Netease automotive industry 2021-08-31 21:19:00 阅读数:190

chang automobile released strategy new

( The original title : Changan Automobile release “ New car New ecology ” strategic 2030 The sword refers to the whole year 450 Sales target of 10000 vehicles )

8 month 23 Japan ,2021 China International Intelligent Industry Expo ( hereinafter referred to as : Smart Expo ) Grand Development in Chongqing , One of the main series of activities of this smart Expo 2021 changan The conference on automotive science and technology ecology was also held in 8 month 24 The grand opening day .

According to the reporter ,2021 Chang'an Automobile Science and technology ecological conference closely follows “ New car and new ecology ” The theme , On the first day of the conference , Changan Automobile officially released “ New car and new ecology ” development strategy , Avita technology's first intelligent electric vehicle is code named E11 Products 、 The first strategic model of Changan Automobile's new special electric vehicle platform C385 A series of heavy innovative achievements were also unveiled at the Summit Forum .

Summit Forum site , Zhu Huarong, chairman of Chang'an Automobile, released the new enterprise positioning of Chang'an automobile :“ We will comprehensively accelerate the transformation to an intelligent low-carbon travel technology company , restore ‘ New car + New ecology ’, Make every effort to build a partner Chang'an 、 Strive for Chang'an 、 Win win Chang'an 、 Value Chang'an and responsibility Chang'an .”

“ New Chang'an ” Goal establishment :2030 Annual sales 450 Thousands of cars

New positioning guides the establishment of new goals . according to “ New car and new ecology ” The blueprint outlined , Chang'an Automobile, which continues to move forward to a world-class automobile enterprise , Plan to 2025 year , The sales volume of Chang'an brand will reach 300 Thousands of cars , Among them, new energy accounts for 35%; To 2030 year , Build a world-class brand , Sales will reach 450 Thousands of cars , New energy accounts for 60%, The proportion of overseas sales reached 30%.

On the other hand , Changan Automobile will also join hands with strategic partners , Implement digital transformation and upgrading , structure “ A cloud in the sky , A net in the air , The middle platform , The whole scene on the ground ” New industrial model , Realize direct connection with users and partners , Open a new era of industrial Internet win-win .

New strategic objectives have been formed , In the next five years , Changan Automobile is expected to invest in the whole industry chain 1500 Billion element , Create a technology ecosystem for technology companies , Accelerate the construction of software and intelligent capabilities . Besides , To 2025 year , The proportion of intelligent software talents reaches 50%; At the same time, we will vigorously introduce leading talents , Build a highland for global talents .

It is worth mentioning that , At present, it is intelligent 、 electric 、 The track represented by Internet connection has been fully opened , The competitive elements of the automobile industry consist of a single product and service , Expand to talents 、 capital 、 data 、 Competition in all fields such as ecology . Facing the new era 、 New industries and new competition , Changan Automobile has established six strategic actions , From new brand 、 New platform 、 New car 、 New marketing 、 New services 、 Six dimensions of new ecology , With all its strength “ New car and new ecology ” Strategic building .

Changan Automobile transformation is in progress : Keep going up with the spirit of innovation and entrepreneurship

Reporter observed , since 2017 Launched in “ The third start-up —— Innovation and entrepreneurship plan ” since , Chang'an Automobile, which is transforming into an intelligent low-carbon travel technology company, has reaped a series of innovative achievements , For business “ New car and new ecology ” The strategy provides a solid foundation .

such as , In intelligence 、 In the field of new energy , Chang'an Automobile further promoted “ Beidou Tianshu plan ” And “ Shangri la plan ”, The total investment is close to 100 One hundred million yuan , Mastered 500 The remaining intelligent low-carbon technologies , Among them is 48 This technology is launched in China , Release APA6.0-- The world's first remote intelligent parking system to break the distance limit between users and vehicles , Realize remote driving based on mobile phone ; Build a leading electric drive system in China , Achieve weight reduction 10%, Increased power density 37%, Efficiency improvement 5%. Up to now , Changan Automobile has launched intelligent Internet connected vehicles 145 Thousands of cars , Top in the industry . This year, 1-7 month , Changan New Energy Retail sales increased year-on-year 495%.

At the product level , success Launched PLUS series 、UNI Serial popular products , among UNI Sequence users have 43% Transformed from first-line joint venture brands . In the last three years , The value of Chang'an Automobile Products has increased 34%, The quality has been comparable with the mainstream joint venture brands , The image of a high-quality product provider has taken shape .

Changan Automobile has made new achievements in the transformation towards an intelligent low-carbon travel technology company , and “ New car and new ecology ” The release of the strategy , It marks that Chang'an automobile has once again embarked on a new stage of embracing change Journey . A new strategy has been formed , In the next five years , Changan Automobile is expected to invest in the whole industry chain 1500 One hundred million yuan , Create a technology ecosystem for technology companies . To 2025 year , The proportion of intelligent software talents reaches 50%; At the same time, we will vigorously introduce leading talents , Build a highland for global talents , Strive to build a world-class brand .

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