Oriental Information Automobile 2022-11-24 22:37:47 阅读数:772
First of all, lowering prices is a good thing, bringing more people one step closer to their dreams.The manufacturer's guide price for the entry-level Mercedes-Benz S320L was 946,800 yuan, while the manufacturer's guide price for the entry-level Lexus LS350 was 878,000 yuan.After the discount, the prices of the two cars are basically the same.Judging from the awareness and influence of Chinese people on the brand, most people will definitely choose the Mercedes-Benz S-Class when the prices are similar.Moreover, the brand premium of the Mercedes-Benz S-Class and the added value brought by the brand, at least in China, surpass Lexus LS. Compared with the configuration and brand, most people will choose the Mercedes-Benz brand.
Although the LS after the price reduction of 600,000 was indeed more competitive, the product history and brand are completely different from the S.Whether it is in the domestic or the world, the large-scale D-class market, the Mercedes-Benz S-class is like Apple in the mobile phone industry.Most people's taste.Lexus' products are indeed very good, but they are only regional luxury brands. They have the ability to compete with Mercedes-Benz, but their popularity is far less than that of Mercedes-Benz.In other words, it's similar to the original VW Phaeton, and to most people, the car's appearance is that of a bigger ES.
In fact, judging from the overall performance of the car, the performance of this Lexus LS350 was still acceptable.The discount of this car should be second only to the Audi A8. You can buy the top LS500 hybrid version within one million yuan. It is also equipped with a 3.5L self-priming V6 engine with a maximum power of 264 and a peak torque of 350. It is matched with E-CVT+ automatic transmissionBox, simulating 10 gears, sounds complicated, but you only need to know that the fuel consumption is very good, and the fuel consumption per 100 kilometers of the Ministry of Industry and Information Technology is about 7L.
Moreover, Lexus also provides a domestic warranty service of 6 years and 150,000 kilometers, and the failure rate is really low.The interior design of the car is also very beautiful, a large area is covered with leather, and the guzheng-style central control design is very elegant. Many details and designs in the car are actually not inferior to Mercedes-Benz.Honestly, this car was mostly beaten by the brand.Most domestic consumers only know the ES of the sedan, but there is nothing wrong with other models.
The positioning and characteristics of the two cars are also different.I think the Mercedes-Benz S-Class is more suitable for commercial use. Whether it is attending important occasions or receiving customers, the Mercedes-Benz S-Class is undoubtedly one of the most suitable models.Not many people will care whether this car is S320L or S500L, as long as they can sit on the back seat of a Mercedes-Benz S-Class, it is a status symbol.The Lexus LS is more suitable for business IKEA, but the price and location are relatively awkward. If you don’t want to buy a pure business car, you can choose the BMW 7 Series. The price of 730LI is slightly lower than that of Lexus LS.In addition, Lexus is a second-tier luxury brand in China, and its brand advantage is not very obvious, so it has always been unable to sell Mercedes-Benz in China.
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